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Machine Learning and P2P Fundraising

Posted by Jesper Juul Jensen in September 14, 2020

BetterNow has initiated a major project to develop a machine learning algorithm that will serve personalised recommendations to peer-to-peer fundraisers.

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In-Memory Fundraising – Key Numbers and Statistics

Posted by Jesper Juul Jensen in June 11, 2020

In-memory fundraising has the highest average and median results of any type of P2P fundraising, and it is growing fast. We have collected some key statistics and metrics for in-memory fundraising here.

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2 min read

End of year giving – when to email your appeal

Posted by Jesper Juul Jensen in November 19, 2019

We have looked at all of our donation data, to find the very best time to send your end of year giving appeal.

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8 min read

We have found that fundraisers created on a charity branded site receive 12% more donations than on a third party platform.

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