General P2P

How BetterNow Went From Being a Platform to Making White Label Solutio...

Posted by Jesper Juul Jensen in October 18, 2017

BetterNow became Scandinavia\’s largest giving platform in less than two years. Then we learned that we could help charities fundraise more by making white label fundraising solutions.

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6 min read

Branding, Trust and Donor Contact Permission

Posted by Jesper Juul Jensen in January 26, 2017

71% – That is how much more likely a donor is to give you a contact permission on a Branded version of BetterNow, than on the BetterNow giving platform. We were surprised by how substantial the impact of branding was on donors willingness to give contact permissions.

I will in this present the

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How to ask supporters to fundraise for you

Posted by Jesper Juul Jensen in July 11, 2016

You know how to make the ask for donations, but do you know how to ask supporters to fundraise for you? And what are the differences between the two asks?
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4 min read

Infographic: The value of p2p fundraising

Posted by Alice Jennings in March 29, 2016

Peer-to-peer fundraising has continued to grow in popularity and has become heavily integrated with how many organizations are receiving their donations. This method is here to stay, so we, at BetterNow thought we would put together a little infographic outlining the key points of why we think peer-

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6 min read

In 2013 peer-to-peer fundraising has grown with a huge success for the American charities. According to the Digital Giving Index, the number of donations acquired by fundraisers, who encouraged their family and friends to give, rose by 50 percent. Nonprofits that added peer-to-peer fundraising on th

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3 min read

The Top 3 Online Fundraising Myths and Truths

Posted by Claudia Henzel in November 21, 2013

Online fundraising is rewarding, fun and simple. However, there are myths which state the opposite. We present to you the list of the three most common myths and their truths.

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3 min read

Green Growth of Online Fundraising

Posted by Martine Johansen in July 23, 2013

Now we’re not talking about our flower garden. Social media has transformed nonprofit fundraising. Individuals are enabled and empowered to actively inform their social network about charities and generate donations. Especially when it comes to saving the environment.
The eNonprofit Benchmark Stu

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2 min read

Online Social Media: Narcissism or Connection

Posted by Martine Johansen in June 20, 2013

Social media profiles have been viewed by some as broadcasting oneself online, as is also the case. We talk about our day, share pictures and events, all of which may not be equally as interesting to others as to ourselves. But there is also a connection happening between those who share information

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4 min read

Charities “Way In” – Fundraisers Create Your Online Presence

Posted by Martine Johansen in June 18, 2013

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To reach potential donors and fundraisers online, a charity needs online presence. Creating an online presence is difficult for any orga

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3 min read

Charities, Listen: Don’t Become Static Noise!

Posted by Martine Johansen in June 11, 2013

Where is marketing of charities organizations heading?

Organizations have a huge e-mailing list and a stack to send out to members and subscribers – but risk their e-mail ending up in the trash or being caught by spam filters.
How can we use online fundraising to get people to open the

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