# BetterNow
> BetterNow makes peer-to-peer fundraising solutions for European charities by providing them a fully white-labelled platform. The solutions are white label solution to be adapted to charities own homepage. Customers are most often the largest charities in any European country. Betternow's mission is too make the world more generous, we do that through P2P fundraising as we belive it expands the total donation pie. add a short mission sentence.

## Product features
* [P2P fundraising experience](https://www.betternow.org/features/p2p-fundraising): The key aspects of any P2P fundraising site.
* [Event and team fundraising](https://www.betternow.org/features/events): For large scale mass participation events , your first virtual event or simple cycling changes - we have the perfect solution
* [Virtual events](https://www.betternow.org/features/virtual-events): Features relating to virtual events and how to navagate these without relying on Meta's fundraising tools.
* [Online pledge fundraising](https://www.betternow.org/features/pledge): P2P fundraising meets pledge fundraising. We call it sponsored fundraisers and its a fully automated pledge drive setup for P2P fundraising.
* [Birthday & anniversary fundraising](https://www.betternow.org/features/birthday-fundraising): Let supporters raise funds when they celebrate their birthday, wedding or anniversary - on your charity's website
* [P2P fundraising stewardship](https://www.betternow.org/features/p2p-fundraising-stewardship): Automated support for P2P fundraisers, tailored stewardship for every journey
* [Corporate P2P fundraising](https://www.betternow.org/features/corporate-p2p-fundraising): Engage your corporate partners in hassle free P2P fundraising
* [In-memory fundraising](https://www.betternow.org/features/in-memory-fundraising): Keeping the user experience respectful, while still giving your supporters the opportunity to create a tribute fund on your charity website.
* [AI fundraiser coach](https://www.betternow.org/features/machine-learning): P2P fundraisers raise 36% more with personalised recommendations by our AI fundraiser coach

## About us
* [Company story & testimonials](https://www.betternow.org/about)

## Legal & trust
* [Privacy policy](https://www.betternow.org/privacy-policy)
* [Trust centre](https://www.betternow.org/trust/trust-in-betternow)
* [Data ethics](https://www.betternow.org/trust/data-ethics)

## blog articles - in-memory fundraising
* [In-memory P2P fundraising campaign recipe](https://www.betternow.org/post/in-memory-p2p-fundraising-campaign-recipe): The short and easy recipe for setting up an in-memory P2P fundraising program.
* [In-memory fundraising - key numbers and statistics](https://www.betternow.org/post/in-memory-fundraising-key-numbers-and-statistics): In-Memory Fundraising have amazing metrics and statrsitics to support it as a focus area. But how do your grow the number of new in-memory fundraisers?

## Blog articles - product news
* [Choosing between the Standard and Premium plan](https://www.betternow.org/post/choosing-between-the-standard-and-premium-plan): Choosing the right BetterNow plan—Standard or Premium—depends primarily on your fundraising volume and the level of support your team needs. This post walks you through the differences, the logic behind our pricing, and which plan makes the most sense for your organisation.
* [How long does it take to implement BetterNow?](https://www.betternow.org/post/how-long-does-it-take-to-implement-betternow): This post answers a common question: how much time and effort does it take to implement BetterNow? We’ll walk you through the full onboarding process—including timelines, required tasks, optional integrations, and what to expect after you go live.
* [How we increased the results from P2P fundraising with +36% through machine learning](https://www.betternow.org/post/increased-results-from-p2p-fundraising-with-machine-learning): Since we launched the Fundraiser Coach, our machine learning algorithm, the average fundraised has risen by 36%. Here is how we found that result.
* [Machine learning and P2P fundraising](https://www.betternow.org/post/machine-learning-and-p2p-fundraising): Read how BetterNow will transform P2P fundraising through personalised fundraiser recomandaitions using Machine Learning.
* [Our new payment infrastructure](https://www.betternow.org/post/our-new-payment-infrastructure): BetterNow has a new improved payment infrastructure. This gives better donations forms, more payment types and improved reporting.

## Blog articles - company news
* [BetterNow environmental and climate policy](https://www.betternow.org/post/betternow-environmental-and-climate-policy): BetterNow’s mission is to make the world more generous. This also requires us to be generous to our climate, environment and general surroundings.
* [Branding, trust and donor contact permission](https://www.betternow.org/post/branding-trust-donor-contact-permission): 71% - That is how much more likely you a donor is to give you a contact permission on a white label P2P fundraising solution than on a giving platform.
* [Data Insight: 12% more donations on a charity branded site than a platform](https://www.betternow.org/post/12-percent-more-donations-on-charity-branded-site-than-platform): We have found that fundraisers created on a charity branded site receive 12% more donations than on a third party platform.
* [How BetterNow went from being a platform to making white label solutions](https://www.betternow.org/post/how-betternow-went-from-being-a-platform-to-making-white-label-solutions): BetterNow's Mission is to make the world more generous. This is why we disrupted our own product.
* [How we built a machine learning model](https://www.betternow.org/post/how-we-built-a-machine-learning-model): How do you develop and successfully implement a machine learning model as a small company with minimal resources? This is the story of how BetterNow developed and implemented a machine learning model - 'The Fundraiser Coach' - which helps P2P fundraisers do their very best.
* [The evolution of BetterNow: closing old platforms to empower charities with white-label solutions](https://www.betternow.org/post/the-evolution-of-betternow-closing-old-platforms-to-empower-charities-with-white-label-solutions): Why we are closing our old BetterNow branded platforms and what it means for the future of BetterNow

## Blog articles - case studies
* [A genuine super fundraiser: Jakob Bay and Fundracers](https://www.betternow.org/post/a-genuine-super-fundraiser-jakob-bay-and-fundracers): This is the story of one of these super fundraisers - Jakob Bay and how he, together with all the other 'Fundracers' he has inspired, has raised more than 2.5 mio kr for Børnecancerfonden since 2013
* [How Medicos Sin Fronteras built a chatbot for P2P Fundraising](https://www.betternow.org/post/how-medicos-sin-fronteras-built-a-chatbot-for-p2p-fundraising): How Medicos sin Fronteras created a chatbot, the results from promoting it with social ads and why chatbots might be a future trend for P2P fundraising
* [Unpacking the strategies behind Läkarmissionen and Naturskyddsföreningen's successful fundraising appeals](https://www.betternow.org/post/unpacking-strategies-behind-lakarmissionen-and-naturskyddsforeningens-successful-fundraising-appeals): Läkarmissionen raised more than 1.2 million SEK through three successful fundraising appeals, while Naturskyddsföreningen raised no less than 1.4 million SEK through two different campaigns. This raises the question: how did they achieve such success?

## Blog articles - Academic research on P2P fundraising
* [Charity Insights: Exploring the Dynamics of P2P Fundraising - the perfect fundraising channel?](https://www.betternow.org/post/dynamics-of-p2p-fundraising-the-perfect-fundraising-channel): If you were to read just one academic article on fundraising, this is the one.
* [Charity Insights: The double-edged sword of reminders in fundraising](https://www.betternow.org/post/charity-insights-the-double-edged-sword-of-reminders-in-fundraising): We take a deep look at an academic article on the use of reminders in fundraising.
* [Charity Insights: The role of social capital in P2P fundraising](https://www.betternow.org/post/charity-insights-the-role-of-social-capital-in-p2p-fundraising): The social capital of P2P fundraisers matters - but how? And what are the implications of fundraising practitioners?
* [Charity insights: Bridging academia and action](https://www.betternow.org/post/charity-insights-bridging-academia-and-action): We're excited to launch our latest blog series, "Charity Insights: Bridging Academia and Action."

## ´Blog articles - digital fundraising
* [Comparing  charitable tax deductions in Denmark, Finland, Sweden, Norway, and Iceland](https://www.betternow.org/post/comparing-charitable-tax-deductions-in-denmark-finland-sweden-norway-and-iceland): In this post, we will highlight the contrasts and commonalities in the tax deduction systems of Denmark, Finland, Sweden, Norway, and Iceland
* [How to create a digital fundraising strategy [with examples]](https://www.betternow.org/post/digital-fundraising-strategy): In this post, we'll walk through a 7-step process that will help you create a digital fundraising strategy so your organization can engage with new donors and raise more money.
* [Virtual fundraising ideas to raise money online](https://www.betternow.org/post/virtual-fundraising-ideas): 15 virtual fundraising ideas that your charity can use to reach new donors and engage with your supporters. And the advice you need to make them successful.

## Blog articles - crowdfunding
* [Crowdfunding charities and public goods](https://www.betternow.org/post/crowdfunding-charities-public-goods): How crowdfunding help financing public goods and charities
* [Non-fungible donation tokens](https://www.betternow.org/post/non-fungible-donation-tokens): Let’s explore how we in the near future may use non-fungible tokens in fundraising and crowdfunding for charity.
* [Maximizing end-of-year giving: Strategic timing based on Scandinavian donation trends](https://www.betternow.org/post/end-of-year-giving-when-to-email-your-appeal): When to send your end of year giving appeal. We have analysed the donor data so you don't have to. Reda here when to sechdule your christmas emails.
* [The difference between Crowdfunding and P2P Fundraising](https://www.betternow.org/post/the-difference-between-crowdfunding-and-p2p-fundraising): Crowdfunding is often confused with Peer-to-Peer Fundraising. The concepts are often used interchangeably, with one term being used instead of the other. This is an attempt at clarifying what the differences are and in what situations it makes sense to leverage each type.

## Blog articles - p2p fundraising
* [3 reasons why peer-to-peer fundraising is the big story in online giving](https://www.betternow.org/post/3-reasons-why-peer-to-peer-fundraising-is-the-big-story-in-online-giving-2): Peer-to-peer engagement is becoming more and more successful. Learn more about why charities empower their network’s network to fundraise.
* [32 ideas for virtual charity events](https://www.betternow.org/post/32-ideas-for-virtual-charity-events): In today's digital age, virtual charity events have become a vital tool for nonprofits to engage supporters and raise funds. Dive in to discover how you can leverage technology to host successful virtual events that make a difference.
* [4 actions to turn new supporters from community fundraising into lifelong ambassadors.](https://www.betternow.org/post/four-actions-turn-new-supporters-community-fundraising-into-lifelong-ambassadors): Four actions on how to turn a new donor from community fundraising and event fundraising into a dedicated lifelong supporter for your charity.
* [9 concepts for success in P2P fundraising, and 4 things to avoid](https://www.betternow.org/post/9-concepts-for-success-in-p2p-fundraising-and-4-things-to-avoid): How to achieve sucess in P2P fundraising? Here are 9 tested and tried concepts and 4 things to avoid in your P2P campiagns.
* [Are your fundraisers feeling appreciated?](https://www.betternow.org/post/are-your-fundraisers-feeling-appreciated-2): Make use of the new features to create authentic and long-lasting relationships with your fundraisers.
* [Birthday P2P fundraising campaign recipe](https://www.betternow.org/post/birthday-p2p-fundraising-campaign-recipe): Your cheat sheet and recipe for how to conduct an ongoing birthday P2P fundraising campaign. A few hours of setting up the automation will create a campaign that generates returns for many years.
* [Birthday Fundraisers](https://www.betternow.org/post/birthday-fundraisers-2): Get the full take on birthday fundraisers. How do they compare against other P2P fundraisers and how do they become strong donor lead generators.
* [Building a P2P program from scratch: A guide for charities](https://www.betternow.org/post/building-p2p-program-from-scratch-guide-for-charities): A guide offering practical advice and strategies to help charities get started - from scratch - with a P2P fundraising program.
* [Case story: Outstanding charity to fundraiser communication!](https://www.betternow.org/post/case-story-outstanding-charity-to-fundraiser-communication): Your fundraisers are helping you on your charity’s path to success. Acknowledging their hard efforts is essential to building long lasting relationships.
* [Charities 'Way In' - Fundraisers create your online presence](https://www.betternow.org/post/charities-way-in-fundraisers-create-your-online-presence): Use online fundraising to create your charities online presence.
* [Charities, listen: Don’t become static noise!](https://www.betternow.org/post/organizations-dont-become-static-noise): How can charity organizations reach target audience, donors and fundraisers. Targeting and marketing for charity organizations via online fundraisers. Target users and create great marketing.
* [Charity Insights: How social media P2P fundraising thrived in the pandemic](https://www.betternow.org/post/charity-insights-how-social-media-p2p-fundraising-thrived-in-the-pandemic): This blog explores how social media platforms not only sustained fundraising efforts during the pandemic but, in many cases, helped them thrive.
* [Corporate P2P fundraising campaign recipe](https://www.betternow.org/post/corporate-p2p-fundraising-campaign-recipe): This guide outlines how to set up an ongoing corporate P2P fundraising campaign. Educating your corporate fundraisers in P2P fundraising will provide them with a valuable tool to attract corporate partners.
* [Easy employee fundraising](https://www.betternow.org/post/easy-employee-fundraising): Employee fundraising made super simple and easy for any company. Learn how to engage your corporate partners in employee fundraising
* [Facebook fundraising and white label solutions - A FAQ](https://www.betternow.org/post/facebook-fundraising-faq): Facebook fundraising, free donations or time wasted? How does it fair in comparison with white label solutions for P2P fundraising?
* [Facebook fundraising is the charity equivalent of only selling on Amazon.](https://www.betternow.org/post/facebook-fundraising-is-the-charity-equivalent-of-only-selling-on-amazon): Lego doesn't send their website visitors to Amazon, and you as a charity shouldn't send your supporters to create fundraisers on Facebook.
* [Forecasting P2P fundraising income](https://www.betternow.org/post/forecasting-p2p-fundraising-income): Your complete guide for forecasting P2P fundraising income and how to avoid some common pitfalls.
* [Fundraising platforms vs. white label fundraising software](https://www.betternow.org/post/fundraising-platforms-vs-white-label-fundraising-software): Why charities are increasingly turning to white-label solutions and how these charities gain more contact permissions, longer-term donor relations, and even more donations.
* [How to anchor P2P fundraising in your organisation](https://www.betternow.org/post/anchor-p2p-fundraising-in-your-organisation): You have decided to invest in P2P fundraising as a new fundraising channel for your charity. But how do you ensure that you have the whole team on board?
* [How to ask supporters to fundraise for you](https://www.betternow.org/post/how-to-ask-supporters-to-fundraise-for-you): Learn how to ask supporters to fundraise for you. Learn what motivate people to do peer-to-peer fundraising and use it to enlist new fundraisers.
* [How to celebrate the awesome fundraising heroes](https://www.betternow.org/post/how-to-celebrate-the-awesome-fundraising-heroes-2): The day of the event you can celebrate the awesome job of participants fundraising for a good cause. Make them feel like the heroes they are.
* [How to conduct a health check on your P2P Fundraising setup](https://www.betternow.org/post/health-check-p2p-fundraising): Here we provide you with a range of questions to help you do a health check for your P2P fundraising setup.
* [How to engage participants in your virtual P2P fundraising event?](https://www.betternow.org/post/engage-participants-in-your-virtual-p2p-fundraising-event): How to engage particpants online and digitally in virtual P2P fundraising event.
* [How to raise money for animal shelters](https://www.betternow.org/post/how-to-raise-money-for-animal-shelters): In this blog, we’ll explore how P2P fundraising works and share tips on how to raise money for animal shelters, helping you make the most of this effective fundraising strategy.
* [How to retain your new fundraisers](https://www.betternow.org/post/how-to-keep-your-new-fundraisers): How can charity organizations keep new fundraisers attention and keep them coming back. How can charity organizations create a sense of community.
* [How to run Facebook fundraising challenges without Facebook fundraising tools](https://www.betternow.org/post/how-to-run-facebook-fundraising-challenges-without-facebook-fundraising-tools): Learn how BetterNow improves P2P fundraising with AI-driven tools, tailored solutions, and secure European payment options.
* [How to set up a virtual P2P fundraising event and recruit fundraisers](https://www.betternow.org/post/how-to-set-up-a-virtual-p2p-fundraising-event-and-recruit-fundraisers): Virtual P2P fundraising event - how to set it up and get started recruiting the first participants
* [How to test your donor and fundraiser stewardship journeys](https://www.betternow.org/post/test-your-donor-and-fundraiser-stewardship-journeys): Learn how to do proper test of your fundraiser stewardship journeys, to get error free email automation.
* [How to use storytelling in online fundraising](https://www.betternow.org/post/how-to-use-storytelling-in-online-fundraising): Discover 6 tips to tell better stories and improve your fundraising results
* [Impact of thanking your P2P fundraisers](https://www.betternow.org/post/impact-of-thanking-your-p2p-fundraisers): Thanking your P2P fundraisers can help you raise 18%-28% more than if you don’t thank them.
* [Live streaming and fundraising](https://www.betternow.org/post/live-streaming-and-fundraising): Live streaming and fundraising are powerfull combination for charities seeking to engage new donor target groups. Read our advice for this channel.
* [Measuring online fundraising success. 7 KPIs every charity should track](https://www.betternow.org/post/measuring-the-online-fundraising-success-7-kpis-every-charity-should-track): Learn how to measure your organisations' peer-to-peer fundraising success. Read about the most important metrics and the corelation between them.
* [No charity branding equals fewer contact permissions](https://www.betternow.org/post/no-charity-branding-equals-fewer-contact-permissions): Donors are no less than 71% more likely to give a contact permission if the donation page is branded with the charity rather than a giving platform brand.
* [Nurturing a P2P Fundraising Community: Strategies for Success](https://www.betternow.org/post/p2p-fundraising-community): Everything you need to know about building a peer-to-peer (P2P) fundraising community. How to communicate with it and help it grow with you as the leader.
* [Online social media: Narcissism or connection](https://www.betternow.org/post/online-social-media-narcissism-or-connection-2): People who want to raise money have the means to do so and the social network to make a real impact. So make your next online post count for something. Don't be an online narcissist
* [P2P Fundraising Seasonality](https://www.betternow.org/post/p2p-fundraising-seasonality): Seasonality is substantial in P2P fundraising. We take a look at how P2P fundraising varies across the year.
* [Peer-to-Peer Fundraising for #GivingTuesday](https://www.betternow.org/post/peer-to-peer-fundraising-givingtuesday): P2P fundraising fits with the ethos of #GivingTuesday - they are both about encouraging acts of generosity. Combining the two into a Peer-to-Peer Campaign for #GivingTuesday is an obvious choice.
* [Self-donations in P2P fundraising](https://www.betternow.org/post/self-donations-in-p2p-fundraising): A self-donation is the best indicator of success for an individual P2P fundraiser. In this blog post we will explore everything there is to self-donation and P2P fundraising.
* [Sponsorships in peer-to-peer fundraising, cases and inspiration.](https://www.betternow.org/post/sponsorships-fundraisers-cases-inspiration): Sponsorable fundraisers are all about getting sponsorships from friends and family for doing an activity (running, biking, not drinking) in favour of your charity.
* [The basics of Facebook challenges and why they work so well for P2P Fundraising](https://www.betternow.org/post/the-basics-of-facebook-challenges-and-why-they-work-so-well-for-p2p-fundraising): "What are these Facebook challenges, and how can they be applied in social fundraising? Let's explore it further.
* [The complete guide on how to retain P2P donors](https://www.betternow.org/post/complete-guide-how-to-retain-p2p-donors): Here we look at the untapped potential of P2P donors. P2P donors can be amazing leads for you're recurrent donor program - if understood well. This guide will help you do just that
* [The complete guide to creating a communication plan for P2P fundraising [with examples]](https://www.betternow.org/post/complete-guide-to-communication-plans-for-p2p-fundraising-with-examples): This guide will help you understand why people choose to fundraise, what barriers they face, and how to create a comprehensive communication plan to support them.
* [The impact of sponsorships on fundraising: data-driven insights](https://www.betternow.org/post/data-driven-insights-on-the-impact-of-sponsorships-for-fundraising): In this blog post, we look into the impact of sponsorships on donation behaviour, highlight the benefits of this fundraising strategy, and explore how charities can leverage sponsorships to amplify their fundraising efforts.
* [The impact of stewardship on P2P fundraising [insights from data]](https://www.betternow.org/post/the-impact-of-stewardship-on-p2p-fundraising): In this blog post, we scrutinize the data around the effects of stewardship on P2P fundraising. The impact is substantial!
* [The perfect P2P fundraising tech stack for European charities](https://www.betternow.org/post/the-perfect-p2p-fundraising-tech-stack-for-european-charities): Maximize your P2P fundraising with our guide tailored for European charities. Learn to optimize with cost-effective, GDPR-compliant tools.
* [The surprising truth about what motivates us (and how this could benefit your charity)](https://www.betternow.org/post/the-surprising-truth-about-what-motivates-us): This article goes into the surprising truth about what motivates us and how this could benefit your charity.
* [Turn fundraisers into mid-level donors (and vice versa)](https://www.betternow.org/post/turn-fundraisers-into-mid-level-donors-and-vice-versa): Let’s talk about why mid-level donors are your secret P2P weapon—and why peer-to-peer fundraising might be exactly what brings more of them through the door.
* [Types of Charity Sports Events](https://www.betternow.org/post/charity-sports-events): The world of sports is very varied, and there are many different types of sports events that you can use for fundraising. In this article, we'll cover the most common types of charity sports events. 
* [Unique Cancer Research Fundraising Ideas](https://www.betternow.org/post/unique-cancer-research-fundraising-ideas): In the endeavour to combat cancer, fundraising is a vital pillar that powers cancer research. Here are over 100 cancer research fundraising ideas to help you raise funds.
* [Virtual P2P fundraising event - what is it, how do they work and should we do one?](https://www.betternow.org/post/what-is-a-virtual-p2p-fundraising-event): Virtual P2P fundraising event - what is it? should your charity do one? and what type? and what are the ebenfits and downsides?
* [Virtual birthdays - fundraising during the corona virus (CoVID-19) lock down](https://www.betternow.org/post/virtual-birthdays): Free infographic that you cans hare with your supporters to get them fundraising when their birthday is impacted by the CoVID-19 / Corona outbreak
* [What we need as online users - and how satisfying our needs can do the same for others](https://www.betternow.org/post/what-we-need-as-online-users): Social interraction online is important for individuals to feel connected. Make yourself feel good and make others feel good by fundraising online and connecting over a mutual cause.
* [Where does peer-to-peer fundraising belong on my charity website?](https://www.betternow.org/post/where-does-peer-to-peer-fundraising-belong-on-my-charity-website): Two different approache on how to best to present and communicate p2p fundraising on your charity website. And our recommendation.
* [Why self-identity is important in P2P fundraising](https://www.betternow.org/post/why-self-identity-is-important-in-p2p-fundraising): When people decide to fundraise on your behalf, they are also making a statement about who they are and what they stand for. How they perceive themselves—and how they want others to perceive them—can profoundly influence their willingness to engage.

## Support
* [Knowledge-base & ticket portal](https://support.betternow.org): Documentation the the BetterNow system and features

## Developer docs
* [API reference & changelog](https://developers.betternow.org/): API and webhook documentation