Aquí exploramos el potencial aún no aprovechado de los donantes peer-to-peer. Estos donantes pueden convertirse en contactos valiosos para tu programa de donaciones recurrentes, si se entienden bien. Esta guía te ayudará a lograrlo.
Aprovecha al máximo la energía de tus colaboradores con una solución que potencia su poder social.
Reservar demo


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BetterNow was founded in Copenhagen in 2011 — one of the first dedicated P2P fundraising platforms in Europe. The platform is built for Nordic charities and the nordic fundraising culture.
Today, BetterNow powers P2P fundraising forsome of the largest Danish P2P fundraising campaigns. BetterNow is of course a member of ISOBRO.
Support your donors with the payment methods they prefer and seamless tax deduction reporting.

Everything you need to run successful P2P fundraising campaigns in Denmark.
Fully customisable P2P fundraising pages that match your brand. Add your colours, fonts, imagery, and Danish-language content so your supporters stay on your platform — not a third-party site.
As an official MobilePay partner, BetterNow provides a direct MobilePay MyShop integration — not a third-party workaround. Donors pay in seconds, and you get full data for follow-up and tax reporting.
Personalised, automated email journeys guide your fundraisers through milestones and nudge them when activity slows. Built-in tips and a recommendation engine help each fundraiser reach their goal.

Data from Danish P2P fundraising campaigns on BetterNow. Incluedes fundraisers with zero donations and based on 2022-2026 data.
This is average fundraised per fundraiser. This is the key metric to optimise for in P2P fundraising.
Donations for P2P fundaisers tend to be on the higher end, but vary a lot depending on the campaign and type of P2P fundraiser.
The broad average. This of course depends on your charity size and existing donor base. Smaller charities will raise less and reverse.
Danish charities use BetterNow for a wide range of P2P fundraising campaigns.
Con la recaudación peer-to-peer, tus colaboradores se convierten en tu canal de recaudación,
al compartir su historia personal para representar a tu organización.




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Aquí exploramos el potencial aún no aprovechado de los donantes peer-to-peer. Estos donantes pueden convertirse en contactos valiosos para tu programa de donaciones recurrentes, si se entienden bien. Esta guía te ayudará a lograrlo.
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El crowdfunding a menudo se confunde con la recaudación peer-to-peer. Los conceptos se usan muchas veces de manera intercambiable, empleando un término en lugar del otro. Este recurso busca aclarar cuáles son las diferencias y en qué situaciones tiene sentido utilizar cada tipo.