Empower your supporters to fundraise on your behalf — with a platform built in Denmark, for Danish charities, and deeply integrated with Mobilepay.
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BetterNow was founded in Copenhagen in 2011 — one of the first dedicated P2P fundraising platforms in Europe. The platform is built for Nordic charities and the nordic fundraising culture.
Today, BetterNow powers P2P fundraising forsome of the largest Danish P2P fundraising campaigns. BetterNow is of course a member of ISOBRO.
Support your donors with the payment methods they prefer and seamless tax deduction reporting.
Everything you need to run successful P2P fundraising campaigns in Denmark.
Fully customisable P2P fundraising pages that match your brand. Add your colours, fonts, imagery, and Danish-language content so your supporters stay on your platform — not a third-party site.
As an official MobilePay partner, BetterNow provides a direct MobilePay MyShop integration — not a third-party workaround. Donors pay in seconds, and you get full data for follow-up and tax reporting.
Personalised, automated email journeys guide your fundraisers through milestones and nudge them when activity slows. Built-in tips and a recommendation engine help each fundraiser reach their goal.
Data from Danish P2P fundraising campaigns on BetterNow. Incluedes fundraisers with zero donations and based on 2022-2026 data.
This is average fundraised per fundraiser. This is the key metric to optimise for in P2P fundraising.
Donations for P2P fundaisers tend to be on the higher end, but vary a lot depending on the campaign and type of P2P fundraiser.
The broad average. This of course depends on your charity size and existing donor base. Smaller charities will raise less and reverse.
Danish charities use BetterNow for a wide range of P2P fundraising campaigns.
“BetterNow helps us engage both individuals and companies in P2P fundraising.
The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."
Operation Smile Sverige
"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.
Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"
Min Stora Dag
"BetterNow was the perfect solution for our P2P fundraising.
Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.
The solution works smoothly, and support is alway fast and helpful."
Läkare utan Gränser
"In-memory fundraising is an important fundraising channel for the Danish Heart Association.
BetterNow's solution is suitable for this sensitive occasion and still helps provide our supporters with an engaging fundraising experience."
Hjerteforeningen
“BetterNow helps us engage both individuals and companies in P2P fundraising.
The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."
Operation Smile Sverige
“Getting started with BetterNow was really easy.
We got all the help and support we needed and was up and running with our new white label site in just a week.
Our supporters love how easy it is to set up a fundraising page.”
Spädbarnsfonden
"BetterNow was the perfect solution for our P2P fundraising.
Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.
The solution works smoothly, and support is alway fast and helpful."
Läkare utan Gränser
"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.
Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"
Min Stora Dag
Denmark has a deep-rooted tradition of collective action and community-driven giving that makes it natural fit for peer-to-peer fundraising.
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This is the story of one of these super fundraisers - Jakob Bay and how he, together with all the other 'Fundracers' he has inspired, has raised more than 2.5 mio kr for Børnecancerfonden since 2013.
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Here we look at the untapped potential of P2P donors. P2P donors can be amazing leads for you're recurrent donor program - if understood well. This guide will help you do just that.
