BetterNow in Spain

BetterNow is a European P2P fundraising platform founded in Copenhagen in 2011, used by over 200 charities across Europe. In Spain large charitoes run their peer-to-peer fundraising — iniciativas solidarias — on BetterNow, allowing supporters to create their own fundraising pages and collect donations from their personal networks.

BetterNow supports Spanish card payments, is built for the Spanish tax deduction framework under Ley 49/2002, and offers full white-label control in Spanish.

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How to fundraise more?

Payment methods and tax deductions in Spain

Support your donors with the payment methods they prefer and Spain’s generous tax deduction framework.

Key features for Spanish charities

Everything you need to run successful P2P fundraising campaigns in Spain.

01

Fully customisable P2P fundraising pages in Spanish. Add your colours, fonts, imagery, and content so your colaboradores stay on your platform — not a third-party site.

02

Médicos Sin Fronteras España built a chatbot (using Landbot.io and Zapier) integrated with BetterNow that created nearly 150 iniciativas in one month. BetterNow’s API and integrations make creative campaign approaches like this possible.

03

Personalised, automated email journeys guide your fundraisers through milestones and nudge them when activity slows. Built-in tips and a recommendation engine help each iniciativa reach its goal.

Benchmark P2P fundraising numbers

Data from P2P fundraising campaigns on BetterNow. Incluedes fundraisers with zero donations and based on 2022-2026 data.

762 €

per fundraiser

This is average fundraised per fundraiser. This is the key metric to optimise for in P2P fundraising.

49 €

average donation size

Spanish data only. Donations for P2P fundaisers tend to be on the higher end, but vary a lot depending on the campaign and type of P2P fundraiser.

89.120 €

per charity, per year

The broad average. This of course depends on your charity size and existing donor base. Smaller charities will raise less and reverse.

Popular ways to do P2P fundraising in Spain

Spanish charities use BetterNow for a wide range of P2P fundraising campaigns.

Event / Team fundraising

Virtual events

In-memory fundraising

Birthday fundraisers

Corporate fundraising

Pledge fundraising

Partners and integrations to BetterNow:

Customer testimonials

Successful stories shared by our customers

“BetterNow helps us engage both individuals and companies in P2P fundraising.

The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."

Ted Henningsson

Operation Smile Sverige

"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.

Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"

Isabella Limslätt

Min Stora Dag

"BetterNow was the perfect solution for our P2P fundraising.

Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.

The solution works smoothly, and support is alway fast and helpful."

Petter Hägg

Läkare utan Gränser

"In-memory fundraising is an important fundraising channel for the Danish Heart Association.

BetterNow's solution is suitable for this sensitive occasion and still helps provide our supporters with an engaging fundraising experience."

Quang Hoang

Hjerteforeningen

“BetterNow helps us engage both individuals and companies in P2P fundraising.

The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."

Ted Henningsson

Operation Smile Sverige

“Getting started with BetterNow was really easy.
‍
We got all the help and support we needed and was up and running with our new white label site in just a week.
‍
Our supporters love how easy it is to set up a fundraising page.”

Angela Jones

Spädbarnsfonden

"BetterNow was the perfect solution for our P2P fundraising.

Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.

The solution works smoothly, and support is alway fast and helpful."

Petter Hägg

Läkare utan Gränser

"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.

Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"

Isabella Limslätt

Min Stora Dag

The Spanish fundraising culture — and why P2P fits perfectly

Spain has a strong tradition of solidarity, community action, and charitable giving. Peer-to-peer fundraising is a natural extension this culture.

La Marató de TV3 — Catalonia's festival of generosity

La Marató de TV3, running since 1992, is one of Spain's most recognised fundraising events. Broadcast annually on TV3, it raises an average of €11 million per year — €9 million for mental health in 2024 alone. The event ahs no affiliation with BetterNow, Thousands of community events, concerts, and local actions accompany the broadcast, making it a participatory, community-driven campaign.

This is the spirit that P2P fundraising captures year-round: supporters using their own communities to raise funds for a shared cause.

Fila Cero — giving without attending

Fila Cero (Row Zero) is a distinctly Spanish fundraising concept. Originally used for gala events and concerts, it allows people to donate the price of a ticket without actually attending. Cancer research foundations, cultural institutions, and social organisations use Fila Cero widely.

It represents a cultural comfort with direct giving — and with P2P fundraising, your supporters can run their own Fila Cero campaigns online, collecting donaciones from their networks.

The lottery tradition — solidarity through participation

Spain has one of the world's strongest lottery cultures. The Sorteo de Navidad (Christmas Lottery), running since 1812, distributes €2.7 billion in prizes annually — and by law, 30% of proceeds go to the state and charities. ONCE's daily lottery, sold by vendors across every Spanish city, funds disability services and employment.

Spaniards are culturally accustomed to participating in collective financial acts for social benefit — a mindset that translates naturally into P2P fundraising.

Spain — 59% of the population donates

59% of Spaniards made at least one charitable donation in 2024, with a median of €75 per person. The four most supported causes are international cooperation (38.4%), health (25.5%), social services (14.8%), and religion (11%).

Spain's tax deduction reform in 2024 — raising the micro-donation threshold and increasing deduction rates — is expected to drive further growth in charitable giving.