The complete guide on how to retain P2P donors
Here we look at the untapped potential of P2P donors. P2P donors can be amazing leads for you're recurrent donor program - if understood well. This guide will help you do just that
The best P2P fundraising experience for your supporters
Leverage your supporter's energy to the fullest, with a solution that enables their social powers
Let your supporters do the fundraising
P2P fundraising helps you build a community of your most dedicated supporters. By leveraging their incredible social power, you will raise more funds and expand your donor-base.
Get free demo
How to fundraise more?
Engage your
fundraisers
P2P fundraisers need the best guidance and tools to succeed.
Recommendation
Engine
Engine
Fundraiser
Engagement
Engagement
Mobile payments
Automated
messages
messages
Build long term donor relations
Peer-to-peer fundraising is one of the most effective ways to expand your donor base – but only if you don't use a third part platform.
01
Your will receive an abundance of data points, making both donor follow up and P2P fundraisers analysis a walk in the park.
02
Customisable P2P fundraising websites for an on-brand donor experience. Add your colours, fonts, styles, content and images to reinforce your storytelling.
03
You are in control of your branding and communication. Change email texts so it conforms to your tone of voice.
Easy integration and reporting
Let donor data flow freely from your P2P fundraising system to your CRM
API/
Webhooks
Webhooks
Zapier
Real time
reporting
reporting
Dashboard
Partners and integrations to BetterNow:
More ways to fundraise
Engage your supporters in novel and classic campaigns
Event /Team fundraising
Live streaming
In-memory fundraising
Birthday fundraisers
Corporate fundraising
Pledge fundraising
Customer testimonials
Successful stories shared by our customers
“BetterNow helps us engage both individuals and companies in P2P fundraising.
The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side. "
Ted Henningsson
Operation Smile Sverige
“Getting started with BetterNow was really easy.
We got all the help and support we needed and was up and running with our new white label site in just a week.
Our supporters love how easy it is to set up a fundraising page.”
Angela Jones
Spädbarnsfonden
"BetterNow was the perfect solution for our P2P fundraising.
Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.
The solution works smoothly, and support is alway fast and helpful."
Petter Hägg
Läkare utan Gränser
"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.
Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"
Isabella Limslätt
Min Stora Dag
"In-memory fundraising is an important fundraising channel for the Danish Heart Association.
BetterNow's solution is suitable for this sensitive occasion and still helps provide our supporters with an engaging fundraising experience."
Quang Hoang
Hjerteforeningen
“It is important for us that we can customise the messages and text when we engage our supporters in in-memory fundraising.
This and the highly responsive support are some of the reasons we work with BetterNow”
Monica Holm Rasmussen
Alzheimerforeningen
“It was a pleasure to work as a trainee for Better Now. The young team of internationals from different countries all over Europe works together with such a great amount of energy...”
Donna Becker
CEO of Facebook
“It was a pleasure to work as a trainee for Better Now. The young team of internationals from different countries all over Europe works together with such a great amount of energy...”
Donna Becker
CEO of Facebook
“It was a pleasure to work as a trainee for Better Now. The young team of internationals from different countries all over Europe works together with such a great amount of energy...”
Donna Becker
CEO of Facebook
“It was a pleasure to work as a trainee for Better Now. The young team of internationals from different countries all over Europe works together with such a great amount of energy...”
Donna Becker
CEO of Facebook
The power of P2P fundraising
With P2P fundraising, your supporters become your fundraising channel,
as they use their personal story to advocate for you.
Trust as a cornerstone
In an era where institutions are always challenged, personal recommendations carry significant weight. P2P fundraising capitalises on this by turning your existing supporters into credible advocates for your cause. Through their personal stories and connections, they offer a level of trust that traditional marketing channels simply cannot match.
Community Building: Beyond Monetary Contributions
While fundraising is undeniably about financial support, it also serves a larger purpose: community building. P2P fundraising excels in this regard by transforming your supporters into active community members. They not only contribute financially but also engage their networks, thereby expanding your community and amplifying your reach.
Long-Term Engagement: A Sustainable Approach
One of the most compelling aspects of P2P fundraising is its potential for long-term donor engagement. Donors acquired through P2P channels are often more committed, primarily because their introduction to your organisation comes from a trusted source. This isn't merely a transaction; it's the initiation of a meaningful, long-term relationship.
Advocacy: More Than Just Fundraising
P2P fundraising serves a dual purpose: it's both a fundraising strategy and an advocacy tool. When supporters fundraise on your behalf, they're also endorsing your mission and values. This advocacy extends beyond their immediate network, as their efforts often include social media campaigns and other public endorsements, further legitimising your cause.
Proud to be working with
.png)
More on P2P fundraising
-p-800.png)
The difference between Crowdfunding and P2P Fundraising
Crowdfunding is often confused with Peer-to-Peer Fundraising. The concepts are often used interchangeably, with one term being used instead of the other. This is an attempt at clarifying what the differences are and in what situations it makes sense to leverage each type.
Video and Podcasts
BetterNow in Insamlingspodden
P2P Fundraising •
November 25, 2021
Jesper Juul Jensen form BetterNow was interviewed by Insamlingspodden on P2P fundraising.
Interview in conducted in swedish, Jesper replies in english.
