Thanking your P2P fundraisers can help you raise 18%-28% more than if you don’t thank them.

Crowdfunding is often confused with Peer-to-Peer Fundraising. The concepts are often used interchangeably, with one term being used instead of the other. This is an attempt at clarifying what the differences are and in what situations it makes sense to leverage each type.

Your complete guide for forecasting P2P fundraising income and how to avoid some common pitfalls.

Seasonality is substantial in P2P fundraising. We take a look at how P2P fundraising varies across the year.

How do you develop and successfully implement a machine learning model as a small company with minimal resources? This is the story of how BetterNow developed and implemented a machine learning model - 'The Fundraiser Coach' - which helps P2P fundraisers do their very best.