Your most committed P2P fundraisers are often invisible to the team that should be cultivating them as major donors—and vice versa.

If your P2P programme feels either stuck or fragile, the issue is rarely tactics alone and more often the underlying approach. Builders focus on creating momentum. Inheritors focus on scaling what exists. When the approach is misaligned, the result is either well-optimised stagnation or unfocused momentum.

Learn how to launch and scale DIY peer-to-peer fundraising. A complete guide to supporter-led campaigns that engage, inspire, and grow income.

Understanding how donor inspiration works could help charities design smarter campaigns, recruit better fundraisers, and increase giving. This blog looks at new research on donor inspiration in P2P fundraising and breaks down what it means for practitioners.

New research reveals exactly which actions and traits make corporate–charity peer fundraisers succeed – and how BetterNow’s own data and AI Fundraiser Coach can help you apply them.