Building a P2P program from scratch: A guide for charities
A guide offering practical advice and strategies to help charities get started - from scratch - with a P2P fundraising program.
P2P fundraising in Finland
Tap into Finland’s deep tradition of communal effort with a P2P fundraising platform built for the Nordics — white-label, multilingual, and integrated with the payment methods Finnish donors use.
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BetterNow in Finland
BetterNow is a Nordic P2P fundraising platform used by charities across Scandinavia and Finland. Finnish organisations run their fundraising on BetterNow, with MobilePay integration, full white-label control, and support for Finnish-language fundraising pages.
BetterNow is a member of VaLa (Vastuullinen Lahjoittaminen ry), the Finnish Fundraising Association.
Payment methods in Finland
Support your donors with the payment methods they prefer.
MobilePay
Finnish online banking
Card payments
European benchmark data
Key features for Finnish charities
Everything you need to run successful P2P fundraising campaigns in Finland.
White-label fundraising in Finnish
MobilePay and open banking integration
Automated fundraiser coaching
01
Fully customisable P2P fundraising pages that match your brand. Add your colours, fonts, imagery, and Finnish-language content so your supporters stay on your platform.
02
Native MobilePay integration plus direct bank payments via Neonomics — covering the payment methods Finnish donors actually use.
03
Personalised, automated email journeys guide your fundraisers through milestones and nudge them when activity slows. Built-in tips and a recommendation engine help each fundraiser reach their goal.
Benchmark P2P fundraising numbers
Data from P2P fundraising campaigns on BetterNow. Incluedes fundraisers with zero donations and based on 2022-2026 data.
762 €
per fundraiser
This is average fundraised per fundraiser. This is the key metric to optimise for in P2P fundraising.
33,5 €
average donation size
Donations for P2P fundaisers tend to be on the higher end, but vary a lot depending on the campaign and type of P2P fundraiser.
89.120 €
per charity, per year
The broad average. This of course depends on your charity size and existing donor base. Smaller charities will raise less and reverse.
Popular ways to do P2P fundraising in Finland
Finnish charities use BetterNow for a wide range of P2P fundraising campaigns.
Partners and integrations to BetterNow:
Customer testimonials
Successful stories shared by our customers
“BetterNow helps us engage both individuals and companies in P2P fundraising.
The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."
Ted Henningsson
Operation Smile Sverige
"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.
Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"
Isabella Limslätt
Min Stora Dag
"BetterNow was the perfect solution for our P2P fundraising.
Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.
The solution works smoothly, and support is alway fast and helpful."
Petter Hägg
Läkare utan Gränser
"In-memory fundraising is an important fundraising channel for the Danish Heart Association.
BetterNow's solution is suitable for this sensitive occasion and still helps provide our supporters with an engaging fundraising experience."
Quang Hoang
Hjerteforeningen
“BetterNow helps us engage both individuals and companies in P2P fundraising.
The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."
Ted Henningsson
Operation Smile Sverige
“Getting started with BetterNow was really easy.
We got all the help and support we needed and was up and running with our new white label site in just a week.
Our supporters love how easy it is to set up a fundraising page.”
Angela Jones
Spädbarnsfonden
"BetterNow was the perfect solution for our P2P fundraising.
Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.
The solution works smoothly, and support is alway fast and helpful."
Petter Hägg
Läkare utan Gränser
"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.
Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"
Isabella Limslätt
Min Stora Dag
The Finnish fundraising culture — and why P2P fits perfectly
Finland has a deep-rooted tradition of communal effort and voluntary action that makes peer-to-peer fundraising a natural fit.
Talkoot — the Finnish spirit of collective effort
Talkoot is a centuries-old Finnish tradition of communal voluntary work. Rooted in rural life, it brought neighbours together to build, harvest, and prepare for the long winter — with the understanding that the favour would be returned. Today, talkoot lives on in community renovations, neighbourhood clean-ups, and volunteer events across Finland.
The principle is the same one that drives peer-to-peer fundraising: people contributing their effort for a shared purpose, because that's what communities do.
The principle is the same one that drives peer-to-peer fundraising: people contributing their effort for a shared purpose, because that's what communities do.
Yhteisvastuukeräys — 75 years of common responsibility
The Yhteisvastuukeräys (Common Responsibility Campaign) is a no less than 75-year tradition of the Finnish Lutheran Church. Around 50% goes to disaster relief funding, 20% to charitable projects in Finland, and 30% to parish diaconal work.
It represents a old and deeply embedded Finnish belief that those who can help, should.
It represents a old and deeply embedded Finnish belief that those who can help, should.
Yhdistyselämä — 108,000 associations strong
Finland has over 108,000 registered associations serving a population of 5.5 million. Around half of Finns volunteer or participate in an association, covering everything from sports and culture to social services and advocacy.
This dense associational life creates an engaged population comfortable with collective action — and a natural audience for P2P fundraising campaigns.
This dense associational life creates an engaged population comfortable with collective action — and a natural audience for P2P fundraising campaigns.
Finland — a growing donor base
50% of Finns donate at least occasionally, according to the Nordic Donor Survey 2025 — up from 42% the previous year. While Finland trails its Nordic neighbours on this measure, the trend is positive and the potential for growth is significant.
Finland's strong digital infrastructure and association culture create fertile ground for P2P fundraising to expand the donor base further.
Finland's strong digital infrastructure and association culture create fertile ground for P2P fundraising to expand the donor base further.
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More on P2P fundraising
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The difference between Crowdfunding and P2P Fundraising
Crowdfunding is often confused with Peer-to-Peer Fundraising. The concepts are often used interchangeably, with one term being used instead of the other. This is an attempt at clarifying what the differences are and in what situations it makes sense to leverage each type.
FAQ
What is peer-to-peer fundraising (oma keräys)?
Does BetterNow support MobilePay in Finland?
Are donations tax deductible in Finland?
Do we need a fundraising licence in Finland?
Can we white-label the fundraising pages in Finnish?
How does BetterNow integrate with our existing systems?
What payment methods are supported in Finland?
What is the average amount fundraised per fundraiser?
What is the average donation size in P2P fundraising?
Is BetterNow a member of VaLa?
How do we get started?
