BetterNow in Germany

BetterNow is a European P2P fundraising platform founded in Copenhagen in 2011, used by over 200 charities across Europe.

BetterNow supports SEPA direct debit, German card payments, and is built to work with the requirements of the German Spendenquittung system.

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How to fundraise more?

Payment methods and tax deductions in Germany

Support your donors with the payment methods they prefer and compliant donation receipts.

Key features for German charities

Everything you need to run successful P2P fundraising campaigns in Germany.

01

Fully customisable P2P fundraising pages that match your brand. Add your colours, fonts, imagery, and German-language content so your Unterstützer stay on your platform.

02

Native support for SEPA Lastschrift, card payments, and PayPal — covering the payment methods German donors actually use.

03

Personalised, automated email journeys guide your Spendenaktionen through milestones and nudge fundraisers when activity slows. Built-in tips and a recommendation engine help each fundraiser reach their goal.

Benchmark P2P fundraising numbers

Data from P2P fundraising campaigns on BetterNow. Incluedes fundraisers with zero donations and based on 2022-2026 data.

762 €

per fundraiser

This is average fundraised per fundraiser. This is the key metric to optimise for in P2P fundraising.

33,5 €

average donation size

Donations for P2P fundaisers tend to be on the higher end, but vary a lot depending on the campaign and type of P2P fundraiser.

89.120 €

per charity, per year

The broad average. This of course depends on your charity size and existing donor base. Smaller charities will raise less and reverse.

Popular ways to do P2P fundraising in Germany

German charities use BetterNow for a wide range of P2P fundraising campaigns.

Event / Team fundraising

Virtual events

In-memory fundraising

Birthday fundraisers

Corporate fundraising

Pledge fundraising

Partners and integrations to BetterNow:

Customer testimonials

Successful stories shared by our customers

“BetterNow helps us engage both individuals and companies in P2P fundraising.

The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."

Ted Henningsson

Operation Smile Sverige

"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.

Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"

Isabella Limslätt

Min Stora Dag

"BetterNow was the perfect solution for our P2P fundraising.

Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.

The solution works smoothly, and support is alway fast and helpful."

Petter Hägg

Läkare utan Gränser

"In-memory fundraising is an important fundraising channel for the Danish Heart Association.

BetterNow's solution is suitable for this sensitive occasion and still helps provide our supporters with an engaging fundraising experience."

Quang Hoang

Hjerteforeningen

“BetterNow helps us engage both individuals and companies in P2P fundraising.

The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."

Ted Henningsson

Operation Smile Sverige

“Getting started with BetterNow was really easy.
‍
We got all the help and support we needed and was up and running with our new white label site in just a week.
‍
Our supporters love how easy it is to set up a fundraising page.”

Angela Jones

Spädbarnsfonden

"BetterNow was the perfect solution for our P2P fundraising.

Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.

The solution works smoothly, and support is alway fast and helpful."

Petter Hägg

Läkare utan Gränser

"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.

Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"

Isabella Limslätt

Min Stora Dag

The German fundraising culture — and why P2P fits perfectly

Germany has a strong culture of charitable giving and volunteerism. Peer-to-peer fundraising is a natural way to activate this engaged population.

Ehrenamt — 16 million volunteers strong

Germany's Ehrenamt (voluntary service) tradition is deeply embedded in civic life. Over 16 million Germans volunteer, with 44% of those over 14 engaged in voluntary work. The youngest age groups are the most active — over half of 14-19-year-olds volunteer.

This culture of active civic participation means German supporters are already accustomed to contributing their time and effort for causes. P2P fundraising channels this energy into measurable fundraising results.

Spendenlauf — Germany's P2P tradition in action

The Spendenlauf (charity run) is one of Germany's most established peer-to-peer fundraising formats. Participants collect pledges and donations from friends, family, and colleagues while running for a cause.

From the BMW Berlin Marathon's charity programme to local school fun runs, the Spendenlauf model is widely understood. It is peer-to-peer fundraising in its purest physical form — and BetterNow brings this same dynamic online.

DZI Spendensiegel — trust through transparency

The DZI Spendensiegel, awarded by the Deutsches Zentralinstitut für soziale Fragen since 1992, is Germany's recognised quality seal for charitable organisations. It evaluates organisations annually on governance, transparency, and efficiency.

For P2P fundraising, donor trust is critical — and the Spendensiegel helps provide it.

Germany —more than €12 billion in donations annually

Germany is one of Europe's most generous regions. The Deutscher Fundraising Verband (DFRV) represents over 1,700 members, and an estimated 32 million Germans donate regularly.

P2P fundraising is still emerging in Germany compared to the UK and Nordics — representing a significant growth opportunity for charities willing to activate their supporter base.