BetterNow in Sweden

BetterNow is a Nordic P2P fundraising platform used by 8 of the top 10 Swedish charities . BetterNow is a long-time sponsor of Insamlingsforum, have been active in Sweden since 2012 and is an offcial Swish partner.

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Payment methods and tax deductions in Sweden

Support your donors with the payment methods they prefer and seamless tax deduction reporting.

Key features for Swedish charities

Everything you need to run successful P2P fundraising campaigns in Sweden.

01

Fully customisable P2P fundraising pages that match your brand. Add your colours, fonts, imagery, and Swedish-language content so your supporters stay on your platform — not a third-party site.

02

As an official Swish partner, BetterNow provides a native integration — not a third-party workaround. Every fundraiser gets a unique Swish QR code they can share at events, on social media, or in print. Donors authenticate with BankID and pay in seconds.

03

Personalised, automated email journeys guide your fundraisers through milestones and nudge them when activity slows. Built-in tips and a recommendation engine help each fundraiser reach their goal — without manual effort from your team.

Benchmark P2P fundraising numbers for Sweden

Data from Swedish P2P fundraising campaigns on BetterNow. Incluedes fundraisers with zero donations and based on 2022-2026 data.

11 970 kr

per fundraiser

This is average fundraised per fundraiser. This is the key metric to optimise for in P2P fundraising.

348 kr

average donation size

Donations for P2P fundaisers tend to be on the higher end, but vary a lot depending on the campaign and type of P2P fundraiser.

984 838 kr

per charity, per year

The broad average. This of course depends on your charity size and existing donor base. Smaller charities will raise less and reverse.

Popular ways to do P2P fundraising in Sweden

Swedish charities use BetterNow for a wide range of P2P fundraising campaigns.

Event / Team fundraising

Virtual events

In-memory fundraising

Birthday fundraisers

Corporate fundraising

Pledge fundraising

Partners and integrations to BetterNow:

Customer testimonials

Successful stories shared by our customers

“BetterNow helps us engage both individuals and companies in P2P fundraising.

The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."

Ted Henningsson

Operation Smile Sverige

"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.

Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"

Isabella Limslätt

Min Stora Dag

"BetterNow was the perfect solution for our P2P fundraising.

Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.

The solution works smoothly, and support is alway fast and helpful."

Petter Hägg

Läkare utan Gränser

"In-memory fundraising is an important fundraising channel for the Danish Heart Association.

BetterNow's solution is suitable for this sensitive occasion and still helps provide our supporters with an engaging fundraising experience."

Quang Hoang

Hjerteforeningen

“BetterNow helps us engage both individuals and companies in P2P fundraising.

The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."

Ted Henningsson

Operation Smile Sverige

“Getting started with BetterNow was really easy.
‍
We got all the help and support we needed and was up and running with our new white label site in just a week.
‍
Our supporters love how easy it is to set up a fundraising page.”

Angela Jones

Spädbarnsfonden

"BetterNow was the perfect solution for our P2P fundraising.

Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.

The solution works smoothly, and support is alway fast and helpful."

Petter Hägg

Läkare utan Gränser

"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.

Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"

Isabella Limslätt

Min Stora Dag

The Swedish fundraising culture

Sweden combines a deep tradition of collective organising with world-leading digital adoption — making it ideal territory for peer-to-peer fundraising.

Föreningsliv — Sweden's culture of collective action

Sweden's föreningsliv (association culture) is deeply embedded in the national identity. With over 200,000 civil society organisations and nearly a million active volunteers, Swedes are accustomed to organising collectively.

Around 80% of Swedish adults hold at least one formal membership in a civil society organisation. This culture of participation and grassroots organising creates a natural foundation for P2P fundraising, where individuals rally their networks around causes they care about.

Mustaschkampen — P2P fundraising for prostate cancer research

Mustaschkampen, run by Prostatacancerförbundet together with 29 local prostate cancer associations and around 500 companies, is one of Sweden's most recognised annual fundraising campaigns. Every November, individuals, companies, and organisations create their own insamlingar to raise funds for prostate cancer research — Sweden's most common cancer.

Mustaschkampen runs its P2P fundraising on BetterNow, with each fundraiser getting their own branded page, Swish QR code, and sharing tools to mobilise their personal networks.

The 90-konto — trust as a fundraising foundation

The 90-konto system, managed by Svensk Insamlingskontroll, is central to Swedish donor trust. Over 400 accredited organisations hold a 90-konto — a verified account number that signals to donors that the charity meets strict governance, transparency, and efficiency standards.

For P2P fundraising, this matters enormously: when a supporter creates a fundraising page for a 90-konto organisation, their friends and family can give with confidence that the funds will be used responsibly.

Sweden — a digitally native donor base

64% of Swedes donate at least occasionally, according to the Nordic Donor Survey 2025. Combined with 91% Swish adoption and near-universal BankID usage, Sweden offers one of the most digitally mature donor bases in the world.

P2P fundraising thrives in this environment: supporters share fundraising pages via social media and messaging apps, and donors complete their gift via Swish in seconds.