BetterNow in Norway

BetterNow is a Nordic P2P fundraising platform, founded in Copenhagen in 2011 and used by charities across Scandinavia. In Norway some of the absolute biggest charities run their P2P fundraising on BetterNow — with native Vipps integration, Norwegian tax deduction reporting, and full white-label control.
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The platform is built to work within the Norwegian fundraising framework, with support for tax-deductions and a deep Vipps integration. BetterNow is a supplier member of Fundraising Norway.

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Payment methods and tax deductions in Norway

Support your donors with Vipps, card payments, and seamless tax deduction reporting via Skatteetaten.

Key features for Norwegian charities

Everything you need to run successful P2P fundraising campaigns in Norway.

01

Fully customisable P2P fundraising pages that match your brand. Add your colours, fonts, imagery, and Norwegian-language content so your supporters stay on your platform — not a third-party site.

02

As an official Vipps partner, BetterNow provides a direct integration that utlises all the many neat payment options within Vipps. Donors authenticate with BankID and pay in seconds.

03

Personalised, automated email journeys guide your fundraisers through milestones and nudge them when activity slows. Built-in tips and a recommendation engine help each fundraiser reach their goal — without manual effort from your team.

Benchmark P2P fundraising numbers for Norway

Data from Norwegian P2P fundraising campaigns on BetterNow. Incluedes fundraisers with zero donations and based on 2022-2026 data.

16.522 kr

per fundraiser

This is average fundraised per fundraiser in Norway. This is the key metric to optimise for in P2P fundraising.

576 kr

average donation size

Donations for P2P fundaisers tend to be on the higher end, but vary a lot depending on the campaign and type of P2P fundraiser.

976.065 kr

per charity, per year

The broad average across all countries. This of course depends on your charity size and existing donor base. Smaller charities will raise less and reverse.

Popular ways to do P2P fundraising in Norway

Swedish charities use BetterNow for a wide range of P2P fundraising campaigns.

Event / Team fundraising

Virtual events

In-memory fundraising

Birthday fundraisers

Corporate fundraising

Pledge fundraising

Partners and integrations to BetterNow:

Customer testimonials

Successful stories shared by our customers

“BetterNow helps us engage both individuals and companies in P2P fundraising.

The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."

Ted Henningsson

Operation Smile Sverige

"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.

Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"

Isabella Limslätt

Min Stora Dag

"BetterNow was the perfect solution for our P2P fundraising.

Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.

The solution works smoothly, and support is alway fast and helpful."

Petter Hägg

Läkare utan Gränser

"In-memory fundraising is an important fundraising channel for the Danish Heart Association.

BetterNow's solution is suitable for this sensitive occasion and still helps provide our supporters with an engaging fundraising experience."

Quang Hoang

Hjerteforeningen

“BetterNow helps us engage both individuals and companies in P2P fundraising.

The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."

Ted Henningsson

Operation Smile Sverige

“Getting started with BetterNow was really easy.
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We got all the help and support we needed and was up and running with our new white label site in just a week.
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Our supporters love how easy it is to set up a fundraising page.”

Angela Jones

Spädbarnsfonden

"BetterNow was the perfect solution for our P2P fundraising.

Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.

The solution works smoothly, and support is alway fast and helpful."

Petter Hägg

Läkare utan Gränser

"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.

Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"

Isabella Limslätt

Min Stora Dag

The Norwegian fundraising culture — and why P2P fits perfectly

Norway has one of the world's strongest traditions of communal action and voluntary giving. Peer-to-peer fundraising is a natural extension of how Norwegians already think about collective effort.

Dugnad — the cultural foundation of Norwegian P2P

Dugnad is a uniquely Norwegian concept: voluntary, unpaid communal work for a shared benefit. Rooted in Old Norse ("dugnaðr" — help, support), it originated as cooperation between farming neighbours who helped each other build, harvest, and prepare for winter.

Today, dugnads happen across neighbourhoods, schools, sports clubs, and workplaces — and in 2004, NRK named it Norway's national word of the year. The principle behind dugnad is exactly what peer-to-peer fundraising asks of your supporters. When a Norwegian creates a fundraising page and asks their network to give, they are doing a digital dugnad.

Innsamlingsaksjonen — Kreftforeningen's volunteer-driven campaign

Since 2006, the campaign has raised over 500 million NOK for cancer research and support, powered by volunteers who sign up for personalised walking routes and collect donations door-to-door. With 128,000 members and 27,000 volunteers, Kreftforeningen is one of Norway's largest charities.

Kreftforeningen (the Norwegian Cancer Society) runs its annual Innsamlingsaksjonen through BetterNow.

Innsamlingskontrollen — trust through oversight

Innsamlingskontrollen is the independent, non-profit body that oversees fundraising quality in Norway. It operates a voluntary registration scheme and requires approved organisations to maintain a fundraising efficiency of at least 65% over five years.

For P2P fundraising, this trust infrastructure matters: donors give more confidently when they know the organisation behind the fundraising page meets recognised standards.

Norway — a generous and digitally mature donor base

66% of Norwegians donate at least occasionally, according to the Nordic Donor Survey 2025, making Norway the second most generous Nordic country.

Combined with over 4 million Vipps users and near-universal BankID adoption, Norway offers one of the most frictionless digital donation environments in the world.