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How BetterNow went from being a platform to making white label solutions
BetterNow's Mission is to make the world more generous. This is why we disrupted our own product.
With us, everything is better
We are on a mission to make the world more generous. Our tools are amazing solutions for online fundraising.
Who we are
It all started with the realisation that while P2P fundraising was exploding in the USA and the UK, the rest of Europe was seriously lacking behind.
Our initial idea was a fundraising platform, which we launched in 2011. The first 100 fundraisers were recruited face-to-face at Sunday marathon training in Copenhagen. We gained a valuable understanding of the concept during the first few years through very hands-on experiences.
But we made one crucial error by focusing on being a platform.
Our customers have amazing brands and storytelling power. They have better contact with their supports than we do and need to own the supporter relation to build long term relations.
Why relegate that to the sideline, when charities need and deserve the spotlight?
That is why our focus today is on providing amazing white label solutions for nonprofits customers, where we are in the background and they have the spotlight.
We strive to be an incredible innovative partner to charities, providing the best supporter experience possible.
We strive toward building solutions with help of the latest technology advances such as machine learning and fluent payments systems while keeping it simple for both charities and supporters alike.
With over 10 years of experience in P2P fundraising, we can finally state that Europe no longer needs to be behind the USA and the UK.
Our goal is to make the world more generous
And enabling anyone to start a fundraiser is the first step to achieving this goal. We believe that if we can change the way fundraising is perceived, we can help more of the world’s wealth to be donated to charities.
We hold a deep and strong belief that the world needs a strong non-profit sector, as this sector plays a crucial role that neither corporate, start-ups nor the government can fill.
How BetterNow is better
What is the magic sauce behind BetterNow?
We are 100% remote
No office, no commuting, less overhead and a global and diverse workforce is one of the small secrets to making the world better.
0% pseudo work
We have a 0% tolerance for pseudo work. We measure ourself on impact, not time spend on work.
We are customer centric
Many companies claim to be customer centric, and so do we. But we truly believe we put our customers first in all our decisions and build this into our incentive structures. If it isn't good for our customers, it isn't good for us.
We are hitting above our weight
We are a small team who can make decisions extremely quickly. And by employing a large group of highly talented freelancers from all over the world, we are able to build a very high quality product.
Proud to be working with
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Customer testimonials
Successful stories shared by our customers
“BetterNow helps us engage both individuals and companies in P2P fundraising.
The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."
Ted Henningsson
Operation Smile Sverige
“Getting started with BetterNow was really easy.
We got all the help and support we needed and was up and running with our new white label site in just a week.
Our supporters love how easy it is to set up a fundraising page.”
Angela Jones
Spädbarnsfonden
"BetterNow was the perfect solution for our P2P fundraising.
Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.
The solution works smoothly, and support is alway fast and helpful."
Petter Hägg
Läkare utan Gränser
"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.
Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"
Isabella Limslätt
Min Stora Dag
"In-memory fundraising is an important fundraising channel for the Danish Heart Association.
BetterNow's solution is suitable for this sensitive occasion and still helps provide our supporters with an engaging fundraising experience."
Quang Hoang
Hjerteforeningen
“It is important for us that we can customise the messages and text when we engage our supporters in in-memory fundraising.
This and the highly responsive support are some of the reasons we work with BetterNow”
Monica Holm Rasmussen
Alzheimerforeningen
“BetterNow helps us engage both individuals and companies in P2P fundraising.
The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."
Ted Henningsson
Operation Smile Sverige
“Getting started with BetterNow was really easy.
We got all the help and support we needed and was up and running with our new white label site in just a week.
Our supporters love how easy it is to set up a fundraising page.”
Angela Jones
Spädbarnsfonden
"BetterNow was the perfect solution for our P2P fundraising.
Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.
The solution works smoothly, and support is alway fast and helpful."
Petter Hägg
Läkare utan Gränser
"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.
Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"
Isabella Limslätt
Min Stora Dag
More about BetterNow
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How we built a machine learning model
How do you develop and successfully implement a machine learning model as a small company with minimal resources?
This is the story of how BetterNow developed and implemented a machine learning model - 'The Fundraiser Coach' - which helps P2P fundraisers do their very best.