P2P Fundraising
March 28, 2025
Turn fundraisers into mid-level donors (and vice versa)
Let’s talk about why mid-level donors are your secret P2P weapon—and why peer-to-peer fundraising might be exactly what brings more of them through the door.
Raise more with highly engaged supporters
BetterNow makes fundraising solutions that excite your supporters
Get free demo
.png)
Your fundraising platform
With no third-party barriers between you and the donor the space is all yours for initiating long-lasting donor relations.
BetterNow delivers cloud based fundraising software that helps your non-profit be succesful.
P2P Fundraising
Have your supporters raise more than ever
Raise more through amazing user experiences, machine learning generated recommendations and email guidance.
We believe we have the best online fundraising platform, and that your supporters will agree.
Learn more about P2P
In-Memory Fundraising
A delicate solution for a sensitive context
Less administration and a better user experience for in-memory fundraising.
Your supporters can both make single in-memory donations or create tribute funds through our non-profit donation platform.
Learn more about In-Memory
Fundraisers
fundraise more
Your supporters fundraise more with the correct guidance and tools. Leverage our extensive email automation and machine learning recommendation coach to fundraise more.
Personalised e-mail guidance
Social sharing tools
Recommendation
Engine
Engine
Mobile payments
Easy integration and reporting
Let donor data flow freely between your systems and fundraising platform. Easily follow up on donor leads and trigger your own donor stewardship journeys.
API/Webhook
Real time
reporting
reporting
Zapier
Why a white label platform?
There are many reasons to use a white label fundraising platform instead of third-party giving platforms.
You decide the rules
Unlike on platforms like Facebook or fundraising platforms, you set the rules on your white-label fundraising platform. From donation forms to which campaigns get featured - you are in the driver's seat.
Your branding and messaging
White label means you get to set all images, texts, colors, font and much more. While the solution is standardised in its layout, you get to decide on the design, branding and overall feel. We will of course help with the design.
You even get the option to edit the extensive email journeys going out to fundraisers. Want a more cordial tone of voice? no problem you can edit the texts.
You even get the option to edit the extensive email journeys going out to fundraisers. Want a more cordial tone of voice? no problem you can edit the texts.
Get more donor leads
We have shown that your get 71% more contact permissions on white label solution than third-party giving platforms.
Imagine what a 71% increase in donor leads will mean for the ROI on your next P2P fundraising campaign?
Imagine what a 71% increase in donor leads will mean for the ROI on your next P2P fundraising campaign?
Get more donations
Our email stewardship and machine learning recommendation engine helps your fundraisers raise as many donations as they possibly can.
Because the platforms are standardised, we can still do continuous optimisation of donation forms, email flows and site layouts to ensure high conversion rate from visitor to donor.
Because the platforms are standardised, we can still do continuous optimisation of donation forms, email flows and site layouts to ensure high conversion rate from visitor to donor.
Proud to be working with
.png)
.png)
More ways to fundraise
Engage your supporters in novel and classic campaigns. Whatever type of P2P fundraising or crowdfunding you do, we have you covered.
Event /Team fundraising
Live streaming
In-memory fundraising
Birthday fundraisers
Corporate fundraising
Pledge fundraising
Customer testimonials
Successful stories shared by our customers
“BetterNow helps us engage both individuals and companies in P2P fundraising.
The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."
Ted Henningsson
Operation Smile Sverige
“Getting started with BetterNow was really easy.
We got all the help and support we needed and was up and running with our new white label site in just a week.
Our supporters love how easy it is to set up a fundraising page.”
Angela Jones
Spädbarnsfonden
"BetterNow was the perfect solution for our P2P fundraising.
Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.
The solution works smoothly, and support is alway fast and helpful."
Petter Hägg
Läkare utan Gränser
"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.
Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"
Isabella Limslätt
Min Stora Dag
"In-memory fundraising is an important fundraising channel for the Danish Heart Association.
BetterNow's solution is suitable for this sensitive occasion and still helps provide our supporters with an engaging fundraising experience."
Quang Hoang
Hjerteforeningen
“It is important for us that we can customise the messages and text when we engage our supporters in in-memory fundraising.
This and the highly responsive support are some of the reasons we work with BetterNow”
Monica Holm Rasmussen
Alzheimerforeningen
“BetterNow helps us engage both individuals and companies in P2P fundraising.
The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."
Ted Henningsson
Operation Smile Sverige
“Getting started with BetterNow was really easy.
We got all the help and support we needed and was up and running with our new white label site in just a week.
Our supporters love how easy it is to set up a fundraising page.”
Angela Jones
Spädbarnsfonden
"BetterNow was the perfect solution for our P2P fundraising.
Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.
The solution works smoothly, and support is alway fast and helpful."
Petter Hägg
Läkare utan Gränser
"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.
Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"
Isabella Limslätt
Min Stora Dag
Latest blog posts
See All
P2P Fundraising
March 26, 2025
Why self-identity is important in P2P fundraising
When people decide to fundraise on your behalf, they are also making a statement about who they are and what they stand for. How they perceive themselves—and how they want others to perceive them—can profoundly influence their willingness to engage.
Webinar
P2P Fundraising Accelerator
P2P Fundraising •
November 27th, 2024
Learn about the new P2P Accelerator program - designed to help charities develop in-house skills for managing and developing P2P fundraising programs.
