Automated support for P2P fundraisers, tailored stewardship for every journey
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Manual stewardship can leave P2P fundraisers feeling unsupported. Without automation, it's hard to keep up, leading to missed opportunities and lower fundraising outcomes.
Four key elements of our stewardship journey:
The moment a fundraiser is created is crucial. We seize this high-engagement opportunity to help fundraisers start strong, sharing inspiring stories and setting them up for success.
We keep the momentum alive by celebrating each milestone the fundraiser achieves, especially the early, small victories that build confidence and excitement.
When donations slow down, we step in with actionable tips and strategies to help fundraisers overcome any periods of inactivity and reignite their campaign.
Our journey adapts to the unique needs of each P2P fundraiser, whether they’re celebrating a birthday, running a marathon, honouring a loved one, or marking a special occasion.
Our automated stewardship journey, honed through over a decade of P2P fundraising expertise, is designed to maximise campaign success. Here’s a streamlined look at how it works:
When a fundraiser creates their campaign, our system automatically sends a personalised welcome message. This crucial first step leverages data from successful campaigns to inspire and guide fundraisers, ensuring they start strong and stay engaged.
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Our system tracks progress and triggers milestone emails at key moments. By celebrating small wins, we keep fundraisers motivated and engaged, knowing that consistent communication is vital for campaign success.
Inactivity is common, but our system quickly addresses it. When donations slow, targeted re-engagement emails are sent, offering specific actions to reignite the campaign. This approach has proven effective in reactivating up to 44% of fundraisers, boosting overall outcomes.
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Every fundraiser is unique, so our system adapts communications based on their specific context, whether for a birthday, marathon, or memorial. This personalised approach ensures fundraisers feel supported, enhancing their connection to the cause and increasing success rates.
While our out-of-the-box stewardship is powerful, we also offer full customisation options to tailor it perfectly to your campaigns and specific needs.
Let your charity's unique tone of voice shine through by customising every message.
Tailor each email to include information specific to your campaign and cause, ensuring a personal and engaging experience for your fundraisers.
Have all emails come from the domain and email addresses of your choice.
You can even customise "reply-to" addresses and other details, making communication look and feel as if it comes directly from your organisation.
While our standard journey includes your logo, you have the option to fully redesign the template.
Add your own images, icons, and illustrations to create a branded experience that resonates with your supporters.
Take full control by designing completely bespoke email journeys tailored to your campaigns.
Run your entire stewardship programme through BetterNow and benefit from our expertise while maintaining full customisation.
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Here we scrutinize the data around the effects of stewardship on P2P fundraising.
We illuminate the potency of stewardship in nurturing a lively community of committed P2P fundraisers using tangible case studies and data analysis.
Automating your donor and fundraiser stewardship journeys is scary. Errors can be tremendously bad for your reputation and supporter relations.
Therefore testing is of utmost importance. In our experience, all automated email journeys will have an error somewhere.
“BetterNow helps us engage both individuals and companies in P2P fundraising.
The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."
Operation Smile Sverige
“Getting started with BetterNow was really easy.
We got all the help and support we needed and was up and running with our new white label site in just a week.
Our supporters love how easy it is to set up a fundraising page.”
Spädbarnsfonden
"BetterNow was the perfect solution for our P2P fundraising.
Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.
The solution works smoothly, and support is alway fast and helpful."
Läkare utan Gränser
"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.
Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"
Min Stora Dag
"In-memory fundraising is an important fundraising channel for the Danish Heart Association.
BetterNow's solution is suitable for this sensitive occasion and still helps provide our supporters with an engaging fundraising experience."
Hjerteforeningen
“It is important for us that we can customise the messages and text when we engage our supporters in in-memory fundraising.
This and the highly responsive support are some of the reasons we work with BetterNow”
Alzheimerforeningen
“BetterNow helps us engage both individuals and companies in P2P fundraising.
The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side."
Operation Smile Sverige
“Getting started with BetterNow was really easy.
We got all the help and support we needed and was up and running with our new white label site in just a week.
Our supporters love how easy it is to set up a fundraising page.”
Spädbarnsfonden
"BetterNow was the perfect solution for our P2P fundraising.
Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.
The solution works smoothly, and support is alway fast and helpful."
Läkare utan Gränser
"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.
Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"
Min Stora Dag
