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Choosing the right BetterNow plan—Standard or Premium—depends primarily on your fundraising volume and the level of support your team needs. This post walks you through the differences, the logic behind our pricing, and which plan makes the most sense for your organisation.
It’s actually quite simple:
If you raise more than €108,000 a year through peer-to-peer (P2P) fundraising, then the Premium plan is both more cost-effective and offers more features.
In NOK/SEK it is 960.000, in DKK 740.000 and in GBP it is 100.000.
But for some, the decision isn’t that straightforward. You might be close to that threshold, unsure about your growth potential, or your historical data might not reflect future plans. That’s why we’ve laid out the details clearly below.
If you’re not certain whether your fundraising volume will exceed €108,000, we recommend starting on the Standard plan. Why? Because we allow you to upgrade to Premium at any point during the month, with the upgrade applied retroactively to the 1st of that month.
So if, on the 30th, you realise you’re above the threshold and would benefit from Premium, you can still switch and save. We think that’s only fair.
Can you downgrade and get a refund?
No. The Premium plan is sold on yearly contracts and is paid up front. We don’t offer refunds as this income has already been allocated to product development.
In some cases, the few additional features in the Premium plan might be so important to you that you will pick it even though you expect a volume of less than 108.000 € a year.
While most features are the same across both plans, there are a few differences, especially related to services.
With Premium, we set up a separate email environment for your organisation. This allows us to send all automated emails from your domain and gives you access to our email automation tool to view sendouts and performance data.
You can edit the emails, but given that there are over 50 complex email templates, we always offer to handle the edits for you. We’ll send you a Word document with all the content—you edit, we implement. This is white-glove service, and it’s why it’s exclusive to Premium.
On Standard, we provide design services. On Premium, we fully replicate your website’s footer, often coding it from scratch to fit our system, which is why this is only included for Premium. We do, though, offer it as a one-time add-on for standard subscribers.
Also, we want to highlight a little-known service from us: whenever you rebrand or update your style or logo, we update your fundraising site accordingly. That’s included in your subscription, on both plans.
We offer responsive support across both plans. But on Premium, we take a proactive approach:
Sometimes Premium is the right choice even if you’re under the volume threshold.
Scenario 1: “We’re a small but growing charity, raising €80,000 through one annual campaign.”
→ Start with Standard
Scenario 2: “We’re launching a major new initiative with brand investment and need white-glove support.”
→ Go with Premium from the start
Scenario 3: “We’re at €95,000 this year, but planning a major regional push next quarter.”
→ Start with Standard and monitor, or upgrade mid-month if needed
We designed the plans to be flexible—you can upgrade as you grow, and we’ll make sure you get the right value at the right time.
We believe all charities should have access to a great P2P fundraising tool. Since most of our income comes from percentage fees, we’re aligned with your success. We want you to raise as much as possible.
That’s why nearly all core fundraising features are available on both plans. The only features we reserve for Premium are:
You’ll notice that no security features are exclusive to Premium. We don’t treat security as an add-on. All security features are included across all plans.
You may have seen a “Custom” plan in our pricing. This is for customers with very large or complex needs.
This doesn’t always mean you’ll get a volume discount, but often, you will. We’ve created custom ERP integrations, reporting formats, and even entirely new product features under this plan. In some cases, pricing will be higher than Premium.
If your organisation requires an SLA, you are automatically placed on a Custom plan. We generally advise against SLAs—they increase your cost without improving support. Why?
Because we already lose income if our systems go down, our pricing model is tied to your success and, by extension, to our uptime. It is your SLA.
The only added benefit an actual SLA gives you is the right to claim additional compensation if there’s significant downtime.
Thus, in this case, an SLA is essentially just insurance. We’re not in the insurance business, but if you require one, we can offer it, for a cost.
