Learn how to launch and scale DIY peer-to-peer fundraising. A complete guide to supporter-led campaigns that engage, inspire, and grow income.


This post answers a common question: how much time and effort does it take to implement BetterNow?
We’ll walk you through the full onboarding process—including timelines, required tasks, optional integrations, and what to expect after you go live.
Note: This post focuses on the technical implementation. The broader task of embedding P2P fundraising into your organisation is covered in this separate guide.
This depends heavily on the number of custom features, integrations, and your team’s responsiveness. But here’s a rough guide to expectations:
Handled by our partner Clearhaus, this is a required compliance step. We collect:
⚠️ This is the number one cause of onboarding delays—start this step early. If you’re using OnlineFundraising, this step may not apply.
We build your site’s look based on your existing homepage, mimicking structure and CSS. If you provide a brand guide, even better.
Premium customers: We also replicate your website footer from scratch. This typically takes a week from start to finish, but can be done while other tasks are being worked on.
While we work on design, you can add your content—projects, descriptions, images, and pages—through our self-service interface.
This step is often iterative, allowing you to test quickly and refine.
We’ll help you configure:
We usually schedule a call to walk you through all your options.
Your IT team adds a CNAME record to point your chosen subdomain (e.g. fundraise.yourdomain.org) to BetterNow.
Fastest task of the entire process.
Biggest challenge? Deciding on the subdomain name.
These tasks are only relevant if you are on the premium subscription. You can read more on the difference between standard and premium subscription.
We provide DNS records so emails from the platform come from your domain.
This is technical but quick, though mistakes are common, so expect some back-and-forth with IT.
Premium customers can fully customise all automated email flows (50+ templates).
This will take 3 or more hours, depending on how many emails you want to change and to what extent. In our experience, most customers make minimal edits, so half a day's work is a good estimate.
You likely want this, but do you need it now?
We offer:
If you have a modern CRM with integration support, this is straightforward.
If not, you may need to budget for a custom build or developer support—this can take weeks or months.
Our Zapier integration enables quick connections to:
These are typically faster than CRM setups—fewer stakeholders involved, less internal risk.
Replacing another platform? You might want to import:
We support this, but the complexity varies based on:
If you help prepare it, we often do this free or at low cost.
If we do everything, we may charge extra—it’s labour-intensive.
To make onboarding smooth, we recommend:
Once you’re live, our support continues. We’re not fundraising consultants, but we are invested in your success and deeply experienced in what works.
You’ll receive:
We’re not disappearing after onboarding. We’ll be there as you grow your P2P fundraising programme.