Teams fit some P2P campaigns brilliantly and add friction to others. A decision guide: when team fundraising earns its keep, when to skip it, and how to set it up.

Denmark, Finland and Iceland require a permit or notification to fundraise; Norway and Sweden rely on voluntary self-regulation. We compare the rules, the costs, and the evidence - including a striking gap in donation crowdfunding.

Teams in peer-to-peer fundraising are usually framed as a competition feature. The real value sits somewhere else entirely: team captains recruit fundraisers your charity cannot reach on its own. Here is why that matters and how to set captains up to do that work well.

Your most committed P2P fundraisers are often invisible to the team that should be cultivating them as major donors—and vice versa.

If your P2P programme feels either stuck or fragile, the issue is rarely tactics alone and more often the underlying approach. Builders focus on creating momentum. Inheritors focus on scaling what exists. When the approach is misaligned, the result is either well-optimised stagnation or unfocused momentum.