Peer-to-peer fundraising brings you many new donors in the short term. The long term benefits are a flow of high quality data on donor leads, and a strong viral communication of you mission by your very best ambassadors.


Eye-catching and intuitive design
Put your brand in the center with a highly flexible design. We even offer a low price design service to get you up and running quickly.


Smart and fresh data
The joy of getting actionable analytics and insights about your fundraisers and donors.


Always mobile-ready
The confidence that your supporters will get a consistent experience no matter what device they are using.


Successful fundraisers
Inspire and engage your supporters with targeted emails throughout their fundraising journey.


Multi-channel peer-to-peer fundraising
One account, multiple platforms. Increase your visibility by being on your own, BetterNow and even other third party platforms.


Constantly developed product
The certitude that your platform is up-to-date, secure, and constantly optimised.


Integrates with your CRM and existing website
Stress free integration with your CRM, website and systems through our fully documented APIs.


Made for social media
Social sharing thought into every single page. Multiple social logins through Facebook, Google, and LinkedIn.


High security around all personal data and credit card information. Constant monitoring of payments to prevent fraud.

Product Tour

Individual fundraising, team fundraising, campaigns and event fundraising all under your own roof.

Custom Branding

Keep users on your domain, generate traffic and improve your website’s SEO results.

Completely customisable design. Change colours, fonts, and images.

Customise footer pages, so they link to relevant pages on your own website.



User & Mobile Friendly

Easy reading and navigation with a minimum of resizing, panning, and scrolling

With over 65% of the traffic to a normal fundraising page coming from mobile or tablets, we always think mobile first.

Individual fundraising pages

Personal fundraising pages with picture, video, and text.

Status updates to keep donors returning to their site.

Fundraisers can receive sponsorships in addition to donations.

Recurring donations on fundraising pages.

Easy sharing of fundraising pages on social media.



Team and event

Increase the engagement rate and the average fundraised by enabling users to fundraise in teams with friendly competition among the members.

Have participants in events fundraise for your charity, and tap into the strong sports communities through your own or third party sports events. Read more about team and event fundraising here.

Email guidance

Guide your fundraisers towards reaching their goal through triggered e-mails sent at strategic moments.

The email flow both nudges slow moving fundraisers and celebrate your superstar fundraisers.

You even have the option to customize this email flow to your specific case.




Improve your fundraising activity based on smart data and handy insights.

Easy administration of your projects, users and settings.

Community management through good overviews of new and existing fundraisers.


Data API for importing donor and fundraiser data into your CRM system.

Content API for integrating content from your peer-to-peer fundraising platform on other parts of your website.

Read more about our API and Webhooks here.

See off-the-shelf integrations here.

BetterNow-Peer-to-peer-fundraising-easy-integration (1)

Activities that could be sponsored

Sponsorable Fundraisers

Increase activation rates by letting fundraisers ask for sponsorships in addition to donations. Let fundraisers ask for e.g. £1 for each KM they bike or £2 for each day they go without alcohol.

Perfect for virtual events of all types, where fundraising is tied in with an activity.

Sponsorships are on average 15% larger than donations. Read more on sponsored fundraisers here.


Branded Light

Perfect for charities that are getting started with peer-to-peer fundraising.

€ 99 / Month Default

5% + credit card fees

Get Started


  • Own P2P platform
  • Domain Masking + Free SSL
  • Light design customisation
  • Email and phone support
  • 1 Advanced report
  • Unlimited Fundraisers and Teams
  • Unlimited Projects and Events
  • API Access
  • Google Analytics integration


Ideal for charities with an established
peer-to-peer fundraising strategy.

€ 399 / Month Default

3% fee + credit card fees

Request a Demo


All features in Light Branded, plus:

  • Own e-mail templates and text
  • Own email sender domain
  • Full design customisation
  • 24 hour email and phone support
  • 5 Advanced reports
  • Google tag manager integration


For charities and events with custom needs or high volumes.

Starts at € 6.000 / year

Low % fee + credit card fees

Request More Info


All features in Branded, plus:

  • Custom e-mail flows
  • Multiple charities on one site
  • Multiple sites
  • Integrated user databases across sites
  • Free Personalised Training

All prices are before VAT

Can’t afford a monthly fee?

BetterNow has also several multi-charity fundraising platforms. You can create a free profile on one of our platforms, and still get a state of the art peer-to-peer fundraising solution, but it will not be on your own site.


Can I have a test account?

Of course, we offer a free test account for all charities eligible to use BetterNow.
Simply signup here.

Is there a setup fee?

There are no setup fees involved with a Branded Light solution. A full branded solution might have a set-up fee depending on the level of customisation.

When do we receive our funds?

We pay out donations every month. Around the 8th of the month you will receive a complete report of you activity, donor data and fees, together with the donations being transferred to your bank account.

Do I need to send my credit card details?

If you choose to pay yearly, we will invoice you the entire amount, and you can pay by wire – and we give you a month for free.
On the other hand, no credit card information is needed when your organisation is registered just on one of BetterNow’s platforms.

Who can use BetterNow?

BetterNow guarantees that a donation through our platform goes to an official recognized charity.

This also means that we restrict the use of BetterNow to certain charities. Which charities varies across the many countries we operate in. See our charity recognition policy here.

If you are a company or an sport event who want to promote fundraising for officially recognized charities, then you are welcome to contact us for more information.

Do you handle Gift Aid? (UK only)

Yes. BetterNow is an approved Gift Aid agent with the HMRC. You can submit Gift Aid claims directly through BetterNow. Our donations forms have been adjusted to HMRC’s suggestions, while still optimising for the highest Gift Aid rate possible. All Gift Aid is paid directly to your account and BetterNow doesn’t charge a penny of any Gift Aid amount.

What are the credit card fees?

The Credit Card fees are currently between 0,5% and 4,5% depending on the payment type. the average across BetterNow is 1.6%

What is the cancellation policy?

You can cancel your account anytime and we will only bill you the current and the following month.

Which language do you support?

We currently support English, Spanish, Swedish, Danish, and Norwegian. Many more are planned, so do contact us if you want us to add another language.

What is we expect to fundraise more than 300.000€ Yearly?

Then we have custom plans for you. Contact us to hear more about our high volume pricing discounts.

When do you open in my country?

You can see the list of countries we work in currently here. If your country is not on the list, we suggest that you send us an e-mail at gro.w1534234811onret1534234811teb@t1534234811roppu1534234811sgro1534234811. We can, in principle, operate in any country where the banks use IBAN number.

Don’t know which plan is best for you?

Contact us!