Our Story

Our story started back in 2011, when Bent Haugland and Martin Bjergegaard, joined forces to build an online platform for Danish non-profit organisations.

We started out in Denmark and developed the platform and its features in close contact with our first  Danish charity partners. The first 100 fundraisers were recruited face-to-face, at the Sunday marathon training, in Copenhagen. This gave us a quick understanding of what worked and what didn’t.

BetterNow was always intended to be an International platform, and Sweden was a natural first choice for us as the next place to launch. Since 2013 we are pioneering the concept of peer-to-peer fundraising in Norway and Spain.

In  2015 we released a new product, BetterNow Branded – a re-brandable peer-2-peer fundraising solution, available for any charity, anywhere in the world. Thus all charities can now re-brand the BetterNow platform and have it placed on their own website.

The core of our story is a simple and clear mission: To make the world more generous. And enabling anyone to start a fundraiser is the first step to achieve this goal. We believe that if we can change the way fundraising is perceived, we can help more of the world’s wealth be donated to charities.

We don’t aim at taking another slice of the donations going to charities, we want to increase the total amount of donations charities receive.

BetterNow is all about empowering individuals to take action and make the world more generous. We can (and should) all do a difference for the causes we care about, and BetterNow makes that easier than ever before.

Jesper Juul Andersen
Jesper Juul Andersen

CEO, BetterNow

BetterNow is my fifth Social Impact Investment. I invested in BetterNow, because it empowers charities and their supporters to raise capital at a fraction of today’s collection methods.

Jannick B. Pedersen
Jannick B. Pedersen

Member of the Board


BetterNow can be thought of as a digital alternative to the traditional charity collection box. Imagine that all your friends were living in a nearby community, and that by means of social media you could “knock on their door”, and have them fundraise money for your favorite charity or cause. The e-collection box is easy to use and transparent. The amount of money collected is visible at all times.

Kim Tosti
Kim Tosti

Chairman of the Board

I believe fundraising in the future will be done primarily online. BetterNow enables individuals to activate their network for a good cause. With BetterNow charities both fundraise and engage their most active ambassadors.

Jesper Søgaard
Jesper Søgaard

Member of the Board


Bent Haugland
Bent Haugland
Founder
BetterNow is a platform for those who are ready to put themselves behind their cause, and stand out and stand up for what they believe in. Giving your money to charity is good, but when you as a person stand up for your cause, you also inspire others; and this is where bigger changes start happening.
Martin Bjergegaard
Martin Bjergegaard
Founder
Giving is noble, and it should be fun, rewarding and personal. That’s why we created BetterNow, and we have since been working hard to take fundraising to the next level. It’s been amazing to see how thousands of people have donated millions to their favourite charities using the BetterNow technology. A deeply humbling experience.

Our Team

We believe in good people, who are willing to take responsibility, are ambitious, create results, and can have fun at the same time.

Kim Tosti

Kim Tosti

Chairman of the Board
This can be you.

This can be you.

Lisbeth Bødker – Story

It was a pleasure to work as a trainee for Better Now. The young team of internationals from different countries all over Europe works together with such a great amount of energy, passion and a professionalism that is very inspiring.

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Karolina Örsta – Story

I really enjoyed my internship at BetterNow! It lasted during four months and I mainly worked from home, due to my daytime job. The times I went to the office have left me some good memories; so many kind people from all around the world.

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Press

To make it easier for you to write about BetterNow, we have gathered the most common questions, and have put together a set of logos and free images that can be used in your article. Happy writing! You can contact us for further information and interviews here.

Media kit
BetterNow’s logo in different formats and dimensions, and some pictures that can be used in your article.

Download media kit 

 FAQ

How did BetterNow start?

BetterNow was formed in 2011 by Martin Bjergegaard and Bent Haugland. The idea was to start an online fundraising site, which would help empower individuals and companies to fundraise for a cause that they found worthy. BetterNow noticed that charities also needed a safe and convenient online fundraising solution where anyone can help fundraise for them. BetterNow’s goal is to promote generosity and raising money for charities across the planet.

How do BetterNow’s fundraising solutions work?

BetterNow’s fundraising solution enable anyone to run a long or short term fundraiser for a charity. Individuals and companies can create a fundraising page online and share it with family, friends, and extended social network or employees. Charity organizations can either be on the BetterNow platform or choose to integrate BetterNow and peer-to-peer fundraising with their own homepage. This gives the option to customize everything from colour to logo, so their page fits the design and look of their own page. (For more information check BetterNow’s different fundraising solutions.)

Who are BetterNow’s customers?

We have different groups of users. Our main customers are the charities, that either use our customisable solutions or one of our platforms. Between the most well-known non-profit organisations that we work with are: Doctors without Borders, Sverige for UNHCR, Multiple Sclerosis Association Denmark, The Danish Cancer Society, Cris Against Cancer.

On our own platforms we also serve the fundraiserspeople who start a fundraising initiative for a charity they admire, and the donorspeople who donate money to a fundraisers. These two groups use our solutions for free.

Besides these, we also collaborate with companies, publishing houses, media agencies and sport events that implement our solutions in order to engage employees and sports participants.

Who can use BetterNow's services?

Currently we work with charities in 12 countries on three continents. Any NGO with an IBAN number can use our solutions. At the moment we only work with charities in certain regions, but hope to be able to accommodate charities from all over the world.

Which kind of charities can fundraise on BetterNow?

BetterNow wants to provide assurance to donors and fundraisers that the listed charities on the sites are genuine charities. BetterNow does not accept purely political or religious organisations, such as churches, political groups or likewise. For more information see our charity recognition policy.

What is peer-to-peer fundraising?

Peer-to-peer fundraising is when people fundraise through personal relations and expanded social networks. It has been very common in the US, UK and other English speaking countries, where there always has been a long tradition of fundraising in one’s personal networks.

In Europe and the rest of the world, peer-to-peer fundraising has likewise been part of the culture for a long time, though to a lesser extent. But just as in the UK and US, it was first with the rise of the internet and social media that peer-to-peer fundraising gained in popularity, and today we couldn’t even think of peer-to-peer fundraising as something other than an online thing.

How does BetterNow think the future looks like for online peer-to-peer fundraising?

Up to now, fundraising has been mostly related to printed campaigns, telemarketing, monthly printed newsletters and people fronting you in the street or knocking your door with rattle cans. Fundraising has been surprisingly slow at moving online, maybe because the major part of donations traditionally comes from older generations.

This is about to change. The new generations are online in many aspects of their lives, and thanks to the ínternet, information has crossed borders in a way, society has not seen before. This also includes information about global affairs as well as information-sharing of tendencies and trends in other places of the world. Peer-to-peer fundraising is growing with the wide use of social media, as well as new generations seek self-realisation and to create their own identity outside of previous traditions and norms. This can only point towards a future, where peer-to-peer fundraising will become an ingrained part of our daily lives. This means we see a future where online fundraising will take greater part of our already very much online lives.