Better In-Memory Fundraising

Our in-memory fundraising solution gives you an all-in-one solution to handle both one-of in memory gifts for funerals and tribute funds that can last years. Your supporters can give a one-time gift and receive a digital memorial card or they can create a lasting tribute to their loved one by creating fundraising page in memory of the relative.

By combining these two options, you will present the option of a tribute fund to more of your supporters, just at the moment they seek ways to commemorate the passing of a loved one. A tribute fund is a higher level of engagement than a one-time donation, thus you want to at least make sure to give this possibility to all your supporters.

Convert Gifts to Tribute Funds
By asking everyone who gives a one-of in-memory gift we will help you get more Tribute Funds.


Your cause, Your design, Your domain
Put your cause in the centre with a flexible design. Increase trust by keeping branding only about you and not a third party platform.


Outstanding reporting
You get real-time reports on new gifts and fundraisers. We even do customised reporting for your specific needs.


Automated fundraiser stewardship
Inspire and engage your supporters with highly targeted emails throughout their fundraising journey.

dandelion in-memory

Context Sensitive
The passing of a loved one isn’t an occasion to gamify, so unlike traditional P2P platforms, there are no goals or end dates here.

donor contact permission

+71% Contact Permissions
When your cause is in the centre, it increases donor trust. This results in 71%+ more contact permissions than on third-party platforms.


Integrates with your CRM and existing website
Stress-free integration with your CRM, website and systems through our fully documented APIs and Webhooks.


Responsive design
The front-end is responsive and delivers a great experience on desktops, tablets and mobile phones alike.

hand with payment crad

Mobile Payments
In addition to credit and debit cards, you can accept Apple Pay, Swish, Vipps, MobilePay and PayPal.

Product Tour

We have designed and built this product in cooperation with multiple charities and after supporting and listening to over 100 creators of tribute funds. Their feedback has informed this product so that it supports both your supporters need but are also build with minimising your administrative work.

Tribute Funds

Supporters can easily set up their personal fundraising pages in memory of their loved one.

You can engage directly on all fundraising page and all fundraiser can create their own status updates.

No gamification, goal or end date make it suited for this sensitive occasion.

tribute fund

In-Memory Giving

In-Memory Giving

Donors can choose among four different memorial cards, write their own text and choose how much they want to donate.

The card is sent to them as a PDF with print instructions.

You can either go with the four watercolour motives included or add your own designs.

Custom Branding

Keep users on your domain and website.

New supporters will build a relation to your cause as there is no interfering third party branding.

Highly customisable design. Change colours, fonts, and images. Edit the design on the go.

The site is mobile responsive and works on all devices.

Donor contact permissions

Contact Permissions

Our forms are not only optimized for high conversion, but also for getting contact permissions to you.

We have shown that you can receive 71% more contact permissions on a white label site than on a third-party fundraising platform.

You can add your own consent statements and even edit the text when users accept your Privacy Policy.

Automated Email Stewardship

Supporters who creates a tribute fund will receive an automated stewardship journey that helps and guide them.

The emails are sensitive and fitting to in-memory giving.

The automated emails will guide your fundraisers through their journey, as they are triggered and sent at just the right moment.

You can re-write all the stewardship emails so they are in line with your cause and tone of voice.


Fundraising Dashboard


Easy administration of donations, supporters and tribute funds. Email notifications to you about any important activity.

Connect your own Google Analytics account to track visitors to the site.

Improve your fundraising activity based on relevant data and insights.

Community management through good overviews of new and existing tribute funds.


Data API for importing donor and tribute funds data into your CRM system..

Content API for integrating content from your in-memory fundraising site on other parts of your website.

Read more about our API and Webhooks here.

See off-the-shelf integrations here.

BetterNow-Peer-to-peer-fundraising-easy-integration (1)

Convert to Tribute Fund

Convert and Match

All supporters who make a one-off gift in memory of a loved one will be presented the opportunity to create a tribute fund.

If a tribute fund already exists then the supporter will be asked if they want to attach their donation to this tribute fund and add an additional public comment.

We will help you convert one-time donations into a larger commitment for a tribute fund.



Ideal for charities with an established
peer-to-peer fundraising strategy.

€ 399 / Month Default

3% fee on Tribute Funds

1% fee on One-Off Gifts

Request a Demo


All features in Standard, plus:

  • Tribute funds
  • In-memory giving
  • API and Webhooks
  • Real-Time reporting
  • Own e-mail templates and text
  • Own URL and design customisation
  • 24 hour email and phone support
  • Tracking and analytics


For charities and events with very custom needs or high volumes.

Starts at € 6.000 / year

Low % fee on Tribute Funds

Low % fee on One-Off Gifts

Request More Info


All features in Premium, plus:

  • Service Level Agreements (SLA’s)
  • Custom e-mail flows
  • Volume discounts

All prices are before VAT and without cerdit card and other payment fees

Already an existing customer?

If you already have a P2P fundraising solution with BetterNow you can add In-Memory Fundraising product for a one-time payment. Contact us to learn more.


Can I have a test account?

Of course, we offer a free test account.
Simply signup here.

Is there a setup fee?

We include free design customisations in th epicure. Only if you have special needs and for example want to import existing Tribute Funds from another solution will we charge you anything for the implementaition.

What is the implementation time

Usually a week to a month and 7-14 hours of work on your side, but it depends on your needs and how fast you can e.g. re-write all the emails and other texts on the homepage.

How do we receive our funds?

Donations are not handled directly by BetterNow, and we will set you up with an acquiring agreement from Clearhaus – an innovative Danish payment company, regulated under the Danish Financial authority with a pan-European license. This is all handled by us when you sign up.

Do we need to give you any credit card details?

You can sign up for a test account without. In order to activate your account, we require you to have a credit card on file for charging our running % fees.

What if we expect to fundraise more than £400.000 Yearly?

Then we have custom plans for you. Contact us to hear more about our high volume pricing discounts.

Do you offer a data Processing Agreement

Yes, of course. All partners will get a data Processing Agreement that complies with the GDPR. All donors and fundraiser will accept your privacy policy and we take the safety and integrity of your supporters personal data very seriously.

What are the credit card fees?

The Credit Card fees are determined by our payment partners whose fees we forward directly. They are in general very competitive and at the lower end. They depend on your volume, so contact us for more precise information.

What is the cancellation policy?

You can cancel your account anytime and we will only bill you the current and the following month.

Which language do you support?

The product is fully updated in English, Spanish, Swedish, Danish, and Norwegian. Our support to you is in English, Spanish or Danish.

Do you handle Gift Aid? (UK)

You can submit Gift Aid claims directly through BetterNow and our integration with the HMRC. Our donations forms have been adjusted to HMRC’s suggestions, while still optimising for the highest Gift Aid rate possible. All Gift Aid is paid directly to your account and BetterNow doesn’t charge a penny of any Gift Aid amount.

Can we collect personal tax ID's (DK/NO)

We collect personal numbers in encrypted forms from supporters who wish to receive a tax deduction in Norway and Denmark. The forms have the needed responsibility waivers ensuring you only report donations that are eligible for tax deductions. In Denmark, we furthermore generate yearly pre-formatted reports that you can upload directly to the Danish tax services.

Don’t know which plan is best for you?

Contact us!