The fundraiser coach

Our machine learning model helps your supports fundraise more

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One great
recommendation

Your supporters are busy with their day-to-day life. They don’t have time to go through a fundraising manual when the kids are screaming and they have tight work deadlines. So we give them the one most important thing that they can do to improve their fundraising page.

Below is a few examples of what we might recommend:

Add a profile image

The fundraising page becomes more personal with a profile image.
This will help the supporter fundraise more.

Give a self-donation

Self-donations shows commitment and increases trust and confidence in the fundraising page.

Write a longer description

Longer (but not too long) descriptions perform better than short descriptions. It gives donors more context.

Personalise your description

We can spot when description is close to the default set by you. A more personal description is better.

How the machine learning model works

BetterNow have developed its own machine learning model so we can give personalised and individual recommendations for your fundraisers. We call this The Fundraiser Coach.
We find that one action that a supporter need to take in order to fundraise the most.

1) We collect data on  fundraisers

From each fundraiser we collect over 30 data-points including donations received, website activity, fundraising activities and fundraising history.

2) AI predicts which action will have the biggest impact

The model comes with suggestions for which action that will have the biggest likelihood of improving the fundraising result. The model picks one recommendation to highlight.

3) The model predicts how much the fundraiser will collect

The predictions are based on a regression model built with over 10 years of fundraising data.

4) Recommendations are updated as time passes

As the fundraiser moves along their fundraising journey, we re-run the model and come up with new updated recommendations for the fundraiser.

Ready to start using machine learning for good?

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How we built our machine learning model

How do you develop and successfully implement a machine learning model as a small company with minimal resources? This is the story of how BetterNow developed and implemented  - 'The Fundraiser Coach'.

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Data ethics

Betternow goes beyond compliance in ensuring that we put individuals first, whenever we process data.

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Customer testimonials

Successful stories shared by our customers

“BetterNow helps us engage both individuals and companies in P2P fundraising.

The automated emails mean we don't have to hand-hold the fundraisers and make the setup run smoothly without heavy involvement from our side. "

“Getting started with BetterNow was really easy.

We got all the help and support we needed and was up and running with our new white label site in just a week.

Our supporters love how easy it is to set up a fundraising page.”

"BetterNow was the perfect solution for our P2P fundraising.

Keeping supporters on our own platform is important, as it helps us build a long term relation with donors from their very first contact with us.

The solution works smoothly, and support is alway fast and helpful."

"BetterNow is a great partner to us. Fast and responsive support and always happy to help out with new ideas and projects.

Most importantly however, it is a solution that our supporters like and find easy to use when they fundraise"

"In-memory fundraising is an important fundraising channel for the Danish Heart Association.

BetterNow's solution is suitable for this sensitive occasion and still helps provide our supporters with an engaging fundraising experience."

“It is important for us that we can customise the messages and text when we engage our supporters in in-memory fundraising.

This and the highly responsive support are some of the reasons we work with BetterNow”

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see next testimonials

“It was a pleasure to work as a trainee for Better Now. The young team of internationals from different countries all over Europe works together with such a great amount of energy...”

“It was a pleasure to work as a trainee for Better Now. The young team of internationals from different countries all over Europe works together with such a great amount of energy...”

“It was a pleasure to work as a trainee for Better Now. The young team of internationals from different countries all over Europe works together with such a great amount of energy...”

“It was a pleasure to work as a trainee for Better Now. The young team of internationals from different countries all over Europe works together with such a great amount of energy...”

see next testimonials
see next testimonials