New research reveals exactly which actions and traits make corporate–charity peer fundraisers succeed – and how BetterNow’s own data and AI Fundraiser Coach can help you apply them.

Follow this guide, and you’ll launch your P2P program with confidence and a solid foundation for long-term success.

This post answers a common question: how much time and effort does it take to implement BetterNow? We’ll walk you through the full onboarding process—including timelines, required tasks, optional integrations, and what to expect after you go live.

Choosing the right BetterNow plan—Standard or Premium—depends primarily on your fundraising volume and the level of support your team needs. This post walks you through the differences, the logic behind our pricing, and which plan makes the most sense for your organisation.

Let’s talk about why mid-level donors are your secret P2P weapon—and why peer-to-peer fundraising might be exactly what brings more of them through the door.